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HealthExtras Introduces Product Line in Key Markets Through New Strategic Partnerships.


Business Editors/Health & Medical Writers

ROCKVILLE, Md.--(BUSINESS WIRE)--April 11, 2001

HealthExtras, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:HLEX), a leading source of affordable health and disability benefit programs developed specifically for individuals, small businesses and employer groups employer group Association of employers Managed care An entity with a current group benefits agreement in effect with a health plan to provide covered health care services to its employee-subscribers and eligible dependents. , today announced strategic partnerships that will expand availability of their line of health and disability benefits in major markets.

The Company has teamed with Globe Life And Accident Insurance Company to promote HealthExtras' benefits through associations and At Your Business.com to provide additional coverage options to small- and mid-sized businesses.

"Partnerships with these well-respected businesses extend our marketing reach," said David T. Blair, Chief Executive Officer of HealthExtras. "The audiences served by both of our new partners represent customers seeking simple, affordable disability benefit programs."

HealthExtras is a featured option on the home page of the Globe Life And Accident Insurance Company Web site. Globe Life is a subsidiary company of the Torchmark Corporation (NYSE NYSE

See: New York Stock Exchange
:TMK TMK The Mushroom Kingdom (Super Mario Bros video games)
TMK Torchmark Corporation (McKinney, TX)
TMK Tax Map Key (Hawaii)
TMK To My Knowledge
).

As one of the largest direct response life insurance marketers in the nation, Globe offers its life insurance plans direct to consumers through a variety of mailings, print and electronic media plus third-party endorsed mailing efforts to groups and associations.

The Oklahoma-based company will provide its current and prospective policyholders the added benefit of enrollment into HealthExtras Accidental Disability Program.

"HealthExtras' Accidental Disability Program rounds out nicely our core life and health insurance offerings," said Mark S. McAndrew, Chief Executive Officer of Globe Life And Accident Insurance Company. "The HealthExtras line of health and disability benefits provides the extra financial security many of our policyholders need."

In partnering with AtYourBusiness.com, HealthExtras will deliver benefit programs to a broader segment of the underserved small and medium business community. Through the AtYourBusiness.com Web site, existing and future customers can enroll online.

"AtYourBusiness.com, in essence, becomes the virtual human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  department for a growing number of small businesses, providing them economies of scale and core capabilities vital to future success," said Phil Gross, President and co-founder of AtYourBusiness.com. "We are pleased to team with HealthExtras to incorporate their product line with our services for the benefit of small- and mid-sized businesses."

About Globe Life And Accident Insurance Company (www.globelifeins.com)

Globe Life And Accident Insurance Company currently has over $29 billion of insurance in force and over $1.3 billion in assets. With over 2.5 million policies in force, Globe Life is committed to providing every policyholder Policyholder

An individual who owns an insurance policy.
 with a lifetime of superior service. Globe continues to receive one of the highest national industry ratings - A+ Superior by A.M. Best.

This rating is based on the latest analysis of Globe's financial strength, management skill and integrity.

About AtYourBusiness.com (www.ayb.com)

AYB provides small- and mid-sized businesses with a complete suite of employee management solutions. AYB members have access to a full array of products, services, news and information to help them attract, screen, compensate, insure Insure can mean:
  • To provide for financial or other mitigation if something goes wrong: see insurance or .
  • Or you may be looking for ensure or inshore.
 and retain their employees.

Along with HR Manager, AYB's online human resources department allowing for integrated business services from payroll to training, AYB.com makes available health insurance, payroll processing, workers compensation, background checks, a complete line of benefits, employee screening and more. AtYourBusiness.com is headquartered in Rockville, Maryland Rockville is the county seat of Montgomery County, Maryland, United States. According to the 2006 census update, the city had a total population of 59,114, making it the second largest city in Maryland. .

About HealthExtras (www.healthextras.com)

HealthExtras is a leading provider of health and disability programs. Through its web site www.healthextras.com, employee benefit plans and other direct channels, HealthExtras offers individuals, small businesses and employer groups customizable and affordable health and disability insurance.

The Company has strategic relationships with underwriters, and its marketing partners include the nation's largest financial institutions, along with leading affinity groups A special interest group. This is a marketing term for a group of people with similar interests. , associations and Internet companies. Additionally, HealthExtras has a relationship with actor and advocate Christopher Reeve REEVE. The name of an ancient English officer of justice, inferior in rank to an alderman.
     2. He was a ministerial officer, appointed to execute process, keep the king's peace, and put the laws in execution.
 to promote its programs.

Founded in 1997, HealthExtras is located in Rockville, Maryland, and is publicly traded on the Nasdaq Exchange under the symbol: HLEX.

This press release may contain forward-looking information. The forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Act of 1995. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in HealthExtras' filings with the Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2001
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