Haymarket Media acquires Courtenay Communications.Haymarket Media (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), a unit of the Haymarket Group The Haymarket Media Group is the largest privately-owned publishing company in the United Kingdom. It also has offices in Australia, China, Germany, Brussels, India, Japan, Singapore and the USA.[1] It started out as Cornmarket Press in the 1950s. (London), has acquired Courtenay Communications Corp. (New York), the publisher of "DMNews" for the direct marketing field, from owner/CEO Adrian Courtenay. No terms of the deal were given. Courtenay was represented by The Jordan, Edmiston Group (New York). Launched in 1979, "DMNews" is a weekly tabloid tab·loid n. A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material. adj. 1. In summary form; condensed. 2. Lurid or sensational. published 48 times a year for direct, interactive and online marketers who are active users of any combination of direct marketing or online media, including direct mail, e-commerce and online marketing, print or online catalogs Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. , insert media and related marketing channels. It has a controlled circulation of 50,000. Courtenay also produces the "DM News Essential Guide" series covering individual marketing issues such as search engine marketing and database management, the website, DMNews.com, and six email newsletters, including "DMNews-iMarketing News Daily," "DMNews Hot List of the Day" and "DMNews Whisperer of the Day" and three weeklies with a total opt-in circulation of 35,000. The sale also includes the publishing rights to "iMarketing News," a tabloid published 48 times a year from 1999 to 2002. Haymarket Media CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. William Pecover said "'DMNews' is a perfect fit, not just next to our US brands "PRWeek" and "Medical Marketing & Media," but also alongside our direct and other marketing brands worldwide." Haymarket Media titles in the UK include "Marketing Direct," "Direct Response," "Brand Republic," "Campaign," "Marketing" and "Media Week." Besides the above mentioned titles, Haymarket Media US produces a dozen medical and trade publications, including "Cortlandt Forum," "Renal & Urology urology Medical specialty dealing with the urinary system and male reproductive organs. It traces its origin to medieval lithologists, itinerant healers who specialized in surgical removal of bladder stones. News" and "SC Magazine." |
|
||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion