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Hawaii's Kona Deep(R) Deep Sea Drinking Water Becomes National Brand in Japan Through 180 Ito-Yokado Stores.


* Kona Deep[R] makes strong gains in distribution via Ito-Yokado Stores effective December 4

KAILUA KONA, Hawaii -- Deep Sea Water International, Inc. (DSWI DSWI Deutsche Sprachwissenschaft in Italien (German: German Linguistics in Italy; meeting) ) and their premier drinking water drinking water

supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g.
 Kona Deep[R] will be carried exclusively by 180 Ito-Yokado Stores in Japan, increasing their agreement with the Tokyo based retailer effective December 4, announced Jeff L. Smith, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of DSWI. The product was approved for distribution in Japan this past September and has steadily grown in popularity across Tokyo. George Yamashita and Seiichi Yoshioka of DSWI Japan YK, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of DSWI, are coordinating the efforts in Japan for the Hawaii-based company.

"We're honored hon·or  
n.
1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate.

2.
a. Good name; reputation.

b.
 that the executives from Ito-Yokado have chosen to showcase Kona Deep[R] in their stores nationally throughout Japan," says Smith. JFRL testing and laboratory analysis of Kona Deep[R] showed excellent results to meet Japan's highest quality standards. Kona Deep[R], the 100% Hawaii Desalinized Deep Sea Drinking Water was well received in March of this year at FoodEx, Japan's premier specialty food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  industry trade event.

Kona Deep[R] appeals to an increasingly demanding and discriminating dis·crim·i·nat·ing  
adj.
1.
a. Able to recognize or draw fine distinctions; perceptive.

b. Showing careful judgment or fine taste:
 beverage consumer, where the notion of an escape to Hawaii has set the tone for the increased demand for product in Ito-Yokado's 120 Tokyo-area stores.

"We believe Kona Deep[R] offers more sophisticated consumers a real escape from ordinary bottled waters with a clean, rich taste that preserves natural electrolytes, and enhances the flavor of any food or beverage," says Behzad Kianmahd, Chief Executive Officer of DSWI.

Kona Deep[R] was one of three top finalists in the 2006 Bottledwaterworld Design Awards Competition at the Third Global Bottled Water Congress this past September.

DSWI hopes to expand its presence in Japan through firms that are interested in developing other products that use, are derived from, or related to Hawaii Deep Sea Water.

Currently DSWI is awaiting its Hawaii approvals for distribution within the State followed by distribution on the U.S. mainland and Europe.

For further information on Kona Deep[R] or Deep Sea Water International (DSWI), visit www.DSWIHawaii.com, or contact Jeff L. Smith at jeffs@dswihawaii.com, 808-327-1400 or DSWI-Japan YK, Tel: 03-5775-0173, Fax: 03-5772-2654, dswi.japan@dswihawaii.com
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 5, 2006
Words:367
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