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Having faith: company buying into Christian video games.


If you think all videogames are about bloodletting bloodletting, also called bleeding, practice of drawing blood from the body in the treatment of disease. General bloodletting consists of the abstraction of blood by incision into an artery (arteriotomy) or vein (venesection, or phlebotomy). , misogyny misogyny /mi·sog·y·ny/ (mi-soj´i-ne) hatred of women.

mi·sog·y·ny
n.
Hatred of women.



mi·sog
 and car accidents, think again.

Left Behind Games, a small video game publisher, hopes to find success where major companies such as Calabasas-based THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc. don't date tread: in the realm of angels, the apocalypse and other Christian themes.

Carried on the wings of the Left Behind series, a Christian publishing phenomenon that has sold more than 60 million volumes, the Murrieta-based company was recently acquired by Bonanza Gold Inc., a former Washington state-based gold mining company.

Citing the commercial theatrical success of "The Chronicles of Narnia" and "The Passion of the Christ," the company is expecting big sales when it releases its first game: "Left Behind: Eternal Forces" for PC platforms sometime mid year.

"We live in a time where there's a lot of fear and there isn't a lot of moral content in video games See video game console. . I think we're the answer--or at least an answer," said President Jerry Frichner. "I think people have been voting with their wallets for some time."

Few details of the acquisition have been released, but Bonanza Gold will give additional financial reinforcement to the Left Behind launch at a time when video game budgets are sometimes soaring to feature film proportions.

The publicly traded, over-the-counter stock over-the-counter stock

A stock not listed on an exchange and trading only in the over-the-counter market.
 plans to change its name, though the merged company will be headquartered in Murietta.

Left Behind was founded in 1999 as a software shop called White Beacon Inc. by Troy Lyndon, who was on the original development team for ,Madden Football" in conjunction with Electronic Arts Inc. Two years later he was joined by Frichuer, a former-Marine and investment banker Investment Banker

A person representing a financial institution that is in the business of raising capital for corporations and municipalities.

Notes:
An investment banker may not accept deposits or make commercial loans.
 at Morgan Stanley To comply with Wikipedia's , the introduction of this article needs a complete rewrite.  who abandoned Wall Street in favor of the Christian-based business opportunity.

The pair transformed the company into a video game shop after discussing with churches how to better reach youths with a Christian message. The company, which has 40 employees, recently released "Ilumina," an interactive bible. It has also worked for the Rev. Billy Graham Noun 1. Billy Graham - United States evangelical preacher famous as a mass evangelist (born in 1918)
Graham, William Franklin Graham
 and Campus Crusade for Christ Campus Crusade for Christ is an interdenominational Christian organization, focusing on evangelism and discipleship in over 190 countries around the world. Its mission is "to win people to Christ, build them in their faith, and send them out to win, build and send others.  International. But that may be a prologue to what could likely be a far bigger future.

The Left Behind series has spawned a host of spinoffs, from graphic novels, to CDs to a special teen series, as well as three B-movies. Frichner and his partner were able to secure the license given their track record and Christian orientation despite competition from bigger companies. The company had worked with Carol Stream, IL-based Tyndale House Publishers Inc., the publishers of the Left Behind series, on "Ilumina."

Left Behind is far from the only video publisher in the Christian arena. The Christian Video Game Developer's Conference will be held for the fourth time this summer with the motto "Equipping game developers to glorify God." The 2005 gathering included 100 attendees from five continents. Lyndon is scheduled to speak at this year's gathering.

Though the games are gaining momentum, their sales are still puny pu·ny  
adj. pu·ni·er, pu·ni·est
1. Of inferior size, strength, or significance; weak: a puny physique; puny excuses.

2. Chiefly Southern U.S. Sickly; ill.
 compared to what THQ registers with its Disney, World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources  and other titles. Toan Tran, a video game company analyst for Morningstar Inc. said he hadn't even heard of Christian videogames

The company isn't disclosing how many units of its "Left Behind: Eternal Forces" title it expects to sell but it is taking pre-orders from some 3,500 retail locations, according to Frichner.

The Left Behind series is an apocalyptic thriller that tells the story of "end rimes" in which an Anti-Christ ascends but a Tribulation Force rises to help save the lost and prepare for God's last judgment.

The goals of the game include increasing your "spirit power" by building hospitals and increasing your weapons stockpiles. So the game is not devoid of violence. Still, the most important object is for the Christians to battle the Anti-Christ.

"The game is a balance between good and evil," Frichner said, "If you chose to play evil, which you can do, you're going to win some battles. But I won't say you're going to win the war."
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Title Annotation:Left Behind Games
Comment:Having faith: company buying into Christian video games.(Left Behind Games)
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Feb 13, 2006
Words:660
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