Printer Friendly

Havana Club rum now bottled in India.

Havana Club This article is about a rum made in Cuba. For the rum of the same name made by Bacardi in Puerto Rico and sold in the United States only, see Havana Club (Bacardi).
Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba.
 white rum rum, spirituous liquor made from fermented sugarcane products. Prepared by fermentation, distillation, and aging, it is made from the molasses and foam that rise to the top of boiled sugarcane juice.  is now being bottled in Punjab under the supervision of Cuban experts, reports the Economic Times of India.

French global drinks giant Pernod Ricard Pernod Ricard (Euronext: RI) is a French company producing alcoholic beverages. Their most famous product, Pernod Anise (40% alcoholic volume) and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod.  in a joint venture with Cuba started rolling out the rum in the Indian market, priced at a 10% premium over arch-rival Bacardi.

Pernod Ricard India's vice-president, Bikram Basu, told the magazine that nothing is added to the bulk rum imported from Cuba.

The decks were finally cleared for the rum following a Cuban trade delegation's visit to India last May, when they pitched for rum and cigar imports.

Havana Club has hit Chandigarh, Goa and Haryana markets, priced at Rs 450 (about $10) per quart, and is readying a national footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor.

1.
. The move is expected to shake up India's premium white rum market dominated by Bacardi, which entered India in 1998.

Cuba has been pushing for Havana Club's expansion into newer markets like India even as Bacardi came out with its own version of the brand made in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. .

Pernod Ricard is now the trademark owner of Havana Club in India. Havana Club International, which spearheads the brand's international forays, is equally owned by CubaRon SA and Paris-based Pernod Ricard.
COPYRIGHT 2008 Luxner News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:CubaNews
Date:Oct 1, 2008
Words:200
Previous Article:Anglo-Russian giant nixes Cuba oil deal.
Next Article:Cuban food now served in faraway Guam.
Topics:


Related Articles
Pernod faces May 5 deadline in Havana Club case.
EU ESCALATES DISPUTE WITH U.S. OVER CUBAN RUM.
U.S. says it will comply with Havana Club ruling.
Pernod sues Matusalem over 'Cuban' rum.
Havana Club Rum.
Havana Club Rum.
Havana Club rum distillery.
Cruzan rum sold.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters