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Hastings Entertainment Launches New Website.

Interactive Site Engages Audiences of All Ages

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, Aug. 10 /PRNewswire-FirstCall/ -- Hastings Entertainment, Inc. , a leading multimedia entertainment retailer, announced today the launch of a new e-commerce web site that includes a prodigious assortment of new and used books, videos, music, video games and fashion trends products. The new site,, includes updated branding, expanded product availability, improved searching and browsing capabilities and improved interactivity for customers. The site will enable customers to access over 2.8 million unique new and used entertainment products and unique contemporary gifts.

Built by Fry, Inc., a leading e-commerce solutions provider, the new online storefront features a more interactive customer experience with enhanced browsing and buying capabilities. Fry built the site using its Open Commerce Platform(TM) ("OCP (processor) OCP - Order Code Processor. "), an e-commerce solution that provides retailers with the tools to expand their e-commerce business. With OCP, Hastings' new site also includes flexible merchandising and promotional tools such as cross sells and product reviews.

The new site features the ability to watch video and video game trailers, preview and download thousands of music titles, set up a user wish list that can be passed on to family and friends for improved gift giving, reserve a copy of an upcoming release to be picked up in one of our local stores or shipped to a customer upon release, and check the balance of a gift card. In addition to these features, the new site will integrate more seamlessly with stores, allowing customers to look up specific store information, store hours, unique store events, and check online to see if a desired item is in stock at their local store.

"With everything the new and improved site has to offer, we can provide our customers with a one-stop shop for all their entertainment needs," said Kevin Ball, Vice President of Marketing at Hastings. "In addition, the new site offers an increased availability of used and value priced products, which will allow our customers to discover their entertainment, especially during a time of economic downturn. The new is not only a distinct and fun online shopping experience but a great local store shopping tool that can help our customers discover more about what is in their favorite Hastings store."

"Fry recognizes the importance of an engaging customer experience and how it relates to translating Hastings' brand online," said David Fry, President of Fry, Inc. "We designed the site to reflect the interactive nature of their brand and we're excited to launch a site that will be a leading destination for multimedia entertainment products."

About Hastings

Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, as well as trends merchandise, with the rental of videos and video games in a superstore format. We currently operate 151 superstores, averaging approximately 21,000 square feet, primarily in medium-sized markets throughout the United States. We also operate, an e-commerce Internet Web site that makes available to our customers new and used entertainment products. The site features exceptional product and pricing offers. The Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 section of our web site contains press releases, a link to request financial and other literature and access to filings with the Securities and Exchange Commission.

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

In other words, the parent company owns the company outright and there are no minority owners.
 of MICROS Systems, Inc. and part of the MICROS-Retail group, helps retailers and consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier choc·o·la·tier  
1. One who makes or sells chocolate.

2. A place where chocolate is made or sold.

[French, from chocolat, chocolate, from Spanish chocolate
, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry's leading e-commerce solutions, Open Commerce Platform(TM), was developed by Fry. With offices in Ann Arbor, Chicago, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at

CONTACT: Dan Crow, Vice President and Chief Financial Officer, +1-806-677-1422, or Kevin Ball, Vice President of Marketing, +1-806-677-1408,, both of Hastings Entertainment, Inc.; or Allen Arnold of Airfoil Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  - High Tech PR, +1-248-304-1423,, for Fry, Inc.

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Date:Aug 10, 2009
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