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Hasbro Soars to New Heights with Kids and Tweens in 2004.


Business Editors

PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 11, 2004

Exciting Offerings from NERF, SUPER SOAKER Super Soaker is a brand of recreational water gun, first sold in 1989. The first Super Soakers utilized pressurized air to shoot water with greater power, range, and accuracy than conventional squirt guns.  and TIGER ELECTRONICS
Tiger Electronics should not be confused with the appliance maker Tiger Corporation, the electronics retailer Tiger Direct, or the producer of Gizmondo, Tiger Telematics.
 Feature Brand New Technology and New Ways to Play with Favorite Brands

With some of the world's most well-known and proven toy brands, such as TIGER ELECTRONICS, NERF and SUPER SOAKER, Hasbro, Inc. (NYSE NYSE

See: New York Stock Exchange
:HAS) knows how kids and tweens like to play. Hasbro unveils an incredible array of cool, innovative toys at Toy Fair 2004 that allows kids and tweens to play with some of their favorite toy lines, such as FURREAL FRIENDS, VIDEONOW, and NERF, in a whole new way. New technology brings these brands to levels - and heights - that they've never seen before!

Tiger Electronics' huge hit VIDEONOW personal video player expands its extensive video disc library, allowing kids to take even more of the hottest kids entertainment with them wherever they go. And adding to its highly popular "NOW" line, Tiger introduces PLAY NOW which allows tweens to digitally record thirty minutes of their favorite music to take with them anytime, anywhere!

Following in the footsteps (make that "paw-steps") of Tiger's holiday hit, FURREAL FRIENDS GO GO MY WALKIN' PUP, the FURREAL FRIENDS brand introduces LUV LUV Light Utility Vehicle
LUV Love
LUV Southwest Airlines (NYSE stock symbol)
LUV Linux Users of Victoria
LUV Love Ur Voice (band)
LUV Luxury Utility Vehicle
 CUBS, a line of plush baby bears that are the most life-like toys in the line to date - they actually "hug" you back! And for the 'ultimate Lazer Tag Lazer Tag is a brand name for the infrared pursuit game generically known as "laser tag," "lasertag," or "lazertag."

The brand name was created by the toy company Worlds Of Wonder in 1986, appearing at approximately the same time as the home version of the brand.
 experience,' LAZER TAG TEAM OPS Ops (ŏps), in Roman religion, goddess of harvests. She was the wife of Saturn, by whom she bore Jupiter and Juno. At her festivals, the Opiconsivia and the Opalia, held in August and December, respectively, she was worshiped as a goddess of sowing  combines hands-on extreme team play with a unique video game play-like feature to deliver a one-of-a-kind experience.

From the NERF brand comes sports like you've never experienced before. The NERF CHALLENGER FOOTBALL has a "power counter" which measures how well the football is thrown, and the NERF NITE nite  
n. Informal
Night.
 JAM NERFOOP with FIRE WIRE technology, features a light-up ball and rim that allows kids to play any time, day or night!

The SUPER SOAKER brand kicks water-play up a notch with the MONSTER ROCKET, a huge seven-foot inflatable rocket, and SOAKERTAG, the ultimate water-survival game with real competitive game play featuring water-soluble body targets.

And there's much, much more. Highlights for 2004 include:

TIGER ELECTRONICS

Tiger Electronics brand has long been known as the place WHERE TECHNOLOGY COMES TO PLAY. In 2004, Tiger is the place for tweens to play.

FURREAL FRIENDS

Coming off the success of FURREAL FRIENDS GO GO MY WALKIN' PUP last year, the highly popular FURREAL FRIENDS line grows even bigger in '04. In the spring, fans will welcome the birth of a new litter of soft and cuddly friends -- the FURREAL FRIENDS Newborn Puppies and Kittens, which slowly open their eyes, sleepily move their heads, and softly cry out in response to your touch.

Kids will also be able to "adopt" the new FURREAL FRIENDS MY LOST LITTLE PUP, which is just waiting for an owner to love and care for it. The puppy's scruffy, neglected appearance pleads for him to be taken care of and loved. As you groom the pup, you change his appearance from messy to beautiful. And as you play with him, you actually alter his personality, transforming the timid pet into a playful puppy!

And in the fall, kids can provide a home to a new line of FURREAL FRIENDS baby bears with the most realistic movements to date in the FURREAL FRIENDS line -- LUV CUBS. LUV CUBS toys are baby bears that will really "hug" you back! Pick up your LUV CUBS pet and watch as his arms open up to give you a real hug. He loves to play with you -- peek-a-boo is his favorite game. He'll cover his eyes and peep out at you!

LAZER TAG TEAM OPS

This 'ultimate Lazer Tag experience' is the only lazer tag system that features a unique Heads Up Display (HUD Hud (hd), a pre-Qur'anic prophet of Islam. Hud unsuccessfully exhorted his South Arabian people, the Ad, to worship the One God. ) system and Tagger tag·ger  
n.
1. One that tags, especially the pursuer in the game of tag.

2. taggers Very thin sheet iron, usually plated with tin.

Noun 1.
 ID so it's easy to proclaim the "Tag Master" after every game. It combines hands-on extreme team play with a unique video game play-like feature to deliver a one-of-a-kind lazer tag experience. The LAZER TAG TEAM OPS DELUXE 2 PLAYER SET features the unique HUD and Tagger system, which provides audio and visual confirmation whenever you accurately 'tag' your opponent and lets you know if you've 'locked in' your target - or if your target has got a 'lock' on you! It also features Tagger ID, an LCD screen that displays individual and team statistics after each game play and lets you find out who tagged who and how many times a player has been tagged. Three teams of 8 players can play 11 preprogrammed games like 'Own the Zone,' and 'Capture the Flag.' There are also 8 customizable game features for virtually endless game play. And, a special communications feature, the LAZER TAG TEAM OPS HEADSET, lets you contact team members during play.

VIDEONOW

One of the blockbuster toy introductions of 2003, VIDEONOW is the first-ever kid friendly, portable and affordable personal video player. In 2004, VIDEONOW expands its video disc library and continues to give kids the programming they want, when they want it!

Hot new titles from Nickelodeon, as well as popular episodes of American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. , Fear Factor, America's Funniest Home Videos America's Funniest Home Videos (often simply abbreviated to AFV, previously AFHV), is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. , I Love Lucy I Love Lucy is a television situation comedy, starring Lucille Ball and Desi Arnaz, also featuring Vivian Vance and William Frawley. The series originally ran from October 15, 1951, to May 6, 1957, on CBS (181 episodes, including the "lost" Christmas episode and original  and more will be available!

Also, following the success of the "A Day in My Life" original VIDEONOW disc starring Hilary Duff, the brand will continue to introduce original biographical content featuring extreme sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 personalities such as surfer Taj Burrow Taj Burrow is a well-know Australian surfer, born June 2, 1978 in Western Australia at Yallingup to Vance and Nancy Burrow. He has been romantically linked to Australian surf model Cheyenne Tozzi, however in July 2007 it was reported that he was traded in for grease ball American , BMX-bike rider Jamie Bestwick and skateboarder Erick Koston as well as musical artist Romeo. Also available will be a "Behind the Scenes making of Cody Banks 2" disc as well as a new feature length film, "Cody Banks."

PLAY NOW

Prompted by the success of VIDEONOW and HITCLIPS, Tiger Electronics introduces the next item in its growing "NOW" line -- PLAY NOW. Now tech-savvy tweens can digitally record music to take with them anytime, anywhere! PLAY NOW is a stylish, pocket-size portable unit that records up to thirty minutes of music and lets kids play six classic arcade-style games! Fashioned with a removable belt clip and chic ear buds, PLAY NOW is the perfect accessory to keep you rocking - and gaming - while on the go!

HITCLIPS

HITCLIPS Micro Music System allows tweens and teens to take their favorite music with them on the go - anytime, anywhere! In 2004, the line gets a new look and a new sound. Colorful, trendy players boast innovative styles, better sound quality and play the new, round Micro Music Discs featuring today's hottest artists, including Hilary Duff, Clay Aiken Clay Aiken (born Clayton Holmes Grissom on November 30, 1978) is an American pop singer who began his rise to fame on the second season of the television program American Idol in 2003. , Simple Plan and Madonna, with up to twice the music of the original clips. Every new player in the line is backwards compatible See backward compatible.

backwards compatible - backward compatibility
 - and will play both the new round Discs as well as the classic square Clips!

PUP POURRI

PUP POURRI is a new line of wonderfully scented plush dogs that not only smell great, they make everything around them fragrant too! This cute and collectible line of scented toys perfumes your whole world and makes it smell sweet and lovely. With fun colors and six different scents (lavender, rose, and vanilla, chocolate, berry, and citrus), girls will love to collect these sweet-smelling friends.

NERF

The NERF brand is all about "action with attitude." In the spring, football fans can hone their throwing skills with the all-new, high-flying NERF CHALLENGER FOOTBALL, which has a "power counter" which measures how well the football is thrown. While the football is in flight, the counter measures tail rotations, which are dependent on the distance, speed, and spiral of the ball. The better you throw, the higher your score!

Starting in the fall, kids can play hoops from sun-up to sundown with the new NERF NITE JAM NERFOOP game, complete with light-up ball and basketball rim. Powered with FIRE WIRE technology, this light-up basketball allows kids to play basketball inside or outside, in the light or dark. Comes with a light-up basketball rim and a durable backboard back·board
n.
1. A board placed under or behind something to provide firmness or support.

2. A board placed beneath the body of a person with an injury to the neck or back, used especially in transporting the person in such a way
.

The popular NERF blaster line gets super-charged in 2004 with the introduction of the new NERF N-STRIKE, a three-in-one blaster that comes with a special DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 for TV targeting play! It features the UNITY POWER SYSTEM, a port system that allows kids to connect 3 blasters. Or, kids can detach the blasters and share with friends for team play. The included DVD brings kids the fantasy world of N-STRIKE, where they can enlist in the N-STRIKE elite force. Using their blasters, kids can participate in missions by firing suction cup suction cup
n.
A cup-shaped device, usually of plastic or rubber, designed to adhere to a flat surface by means of suction.

Noun 1.
 tipped foam darts at targets on their TV screen.

SUPER SOAKER

The brand re-invents water play in '04 with the introduction of MONSTER ROCKET, a huge inflatable rocket, and SOAKERTAG, the ultimate water-survival game.

MONSTER ROCKET is a giant seven-foot inflatable rocket that combines the water-charged performance of SUPER SOAKER blasters with an out-of-this-world aviation experience. Easy to use, the rocket can reach heights of over 100 feet with spectacular flight performance. To prepare for launch, simply add water to the launching station and use the pump mechanism to pressurize pres·sur·ize  
tr.v. pres·sur·ized, pres·sur·iz·ing, pres·sur·iz·es
1. To maintain normal air pressure in (an enclosure, as an aircraft or submarine).

2.
 the rocket; release . . . and watch it go! Once it takes off, it releases a giant, drenching drenching

farmer's term for the administration of medicines as solutions or suspensions in water by mouth with a drench bottle, gun or funnel.


drenching bit
to be included in a bridle as a bit.
 blast of water that looks like a real rocket launch A rocket launch is the first phase of the flight of a rocket. For orbital spaceflights, or for launches into interplanetary space, rockets are launched from a launch pad, which is usually a fixed location on the ground but may also be on a floating platform such as the San Marco !

Unlike the typical water fight where everyone gets soaked but nobody wins, the SOAKERTAG line provides kids with real competitive game play. The game is played with body targets that are water-soluble. The objective is to eliminate your opponents by blasting and dissolving their body-targets before they blast yours! The SOAKERTAG TRIPLE AGGRESSOR AGGRESSOR, crim. law. He who begins, a quarrel or dispute, either by threatening or striking another. No man may strike another because he has threatened, or in consequence of the use of any words.  provides players with three different options for drenching their opponents: high pressurized pres·sur·ize  
tr.v. pres·sur·ized, pres·sur·iz·ing, pres·sur·iz·es
1. To maintain normal air pressure in (an enclosure, as an aircraft or submarine).

2.
 trigger-activated streams of water, a detachable mini-blaster that releases a single saturating shot and a special foam SOAKER ATTACK BALL that, when filled with water, can be thrown at a body-target. Also features an awesome single-pump mechanism that simultaneously pressurizes all three blast options to insure non-stop drenching power! Also available are SOAKERTAG HYDROBLADE and SUPER SOAKER HELIX blasters. All SOAKERTAG blasters feature a quick fill cap that requires no unscrewing so players can keep the game going at a fast pace! Each blaster comes complete with SOAKERTAG body targets.

Hasbro's Tiger Electronics brand has led the industry in delivering highly innovative, technology-driven entertainment and lifestyle products for the whole family. Some of its most well-known products include HITCLIPS, FURREAL FRIENDS, FURBY and GIGA PETS.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in  brands and products provide the highest quality and most recognizable play experiences in the world.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 11, 2004
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