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Hasbro Puts a New Twist on America's Favorite Games.


Entertainment Editors/Business Editors

EAST LONGMEADOW East Longmeadow, town (1990 pop. 13,367), Hampden co., SW Mass., a suburb of Springfield; settled c.1740, set off from Longmeadow and inc. 1894. It is chiefly residential, with some manufacturing industries. , Mass.--(BUSINESS WIRE)--Feb. 11, 2003

For 2003, Hasbro, Inc. (NYSE NYSE

See: New York Stock Exchange
:HAS) delivers a host of new Milton New Milton is a market town in south west Hampshire, England. The town has a small high street, which has various shops to suit all residents, and also holds a very successful market every Wednesday.  Bradley, Parker Brothers Parker Brothers is a toy and game manufacturer and brand. For almost 115 years the company published more than 1800 games;[1] among their best known products are Monopoly, Cluedo (known as Clue in North America), Risk  and Tiger Electronics
Tiger Electronics should not be confused with the appliance maker Tiger Corporation, the electronics retailer Tiger Direct, or the producer of Gizmondo, Tiger Telematics.
 games that are fresh and contemporary for today's kids (both young and old), yet provide a familiar game play pattern that is comforting for all members of the family.

"Playing games is as much a part of our culture today as ever, whether it's playing a 60 year-old classic such as CHUTES AND LADDERS with your preschooler pre·school·er  
n.
1. A child who is not old enough to attend kindergarten.

2. A child who is enrolled in a preschool.

Noun 1.
, or spending an evening playing the TRIVIAL PURSUIT Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge, and popular culture questions. The game was made in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, of Welland, Ontario, a photo  20th ANNIVERSARY EDITION, the hottest selling game of 2002," said John Chandler For the Bishop of Salisbury who died in 1426, see .

John Chandler (February 1, 1762—September 25, 1841) was an American politician and soldier of Maine. The political career of Chandler, a Democratic-Republican, was interspersed with his involvement in the state
, senior vice president marketing Hasbro Games. "In 2003, one of the ways we will help folks continue to have fun and play games together is by taking our all-time favorite games and giving them a fun, new twist."

From preschool to adult, some of the highlights from the 2003 line are as follows.

SILLY SOCCER(TM) Game (Ages: 3 to 6; Approximate Retail: $24.99; Available: June 2003; Players: 1 or more)

The SILLY SOCCER game is the latest addition to Milton Bradley's line of Silly Sports. Aspiring soccer players will get a kick out of the animated soccer goal as they attempt to get the ball into the net. To add some challenge to the game, the motorized mo·tor·ize  
tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es
1. To equip with a motor.

2. To supply with motor-driven vehicles.

3. To provide with automobiles.
 goal shifts from side to side just as a goalie would in a game. All the while, the animated goal keeps in the spirit of the SILLY SPORTS characters with comedic banter. The player to score the most goals in a timed period wins the game.

TWISTER MOVES(TM) Game (Ages: 8 and up; Approximate Retail: ($19.99); Available: June 2003; Players: 2 to 4)

TWISTER MOVES(TM) is sure to get players on their feet and moving to the direction called out by two recorded DJs. The DJs (a male who directs the left side and a female who directs the right) engage in comedic banter as they provide dance move directions to the players. First, players listen for the dance sequence as called out by the DJs, then they follow the moves with their feet on the TWISTER MOVES(TM) mat. Miss a move and you're out!

Complete with three CDs, each with 60 minutes of dance-style music, and mats, the game has over 100 different dance moves.

To personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 the experience and increase the challenge, at the beginning of each CD, players are allowed to make up their own special moves to incorporate into the game. Each CD increases in challenge and at the end of each there are three to six Super Sessions, where players have to successfully complete four sets of moves together as one sequence.

PROJAX (Ages: 8 & up; Players: 1 or more; Approximate Retail: $4.99 (Starter); $9.99 (Arena); $2.99 (Booster Booster - A data-parallel language.

"The Booster Language", E. Paalvast, TR PL 89-ITI-B-18, Inst voor Toegepaste Informatica TNO, Delft, 1989.
); Available: May 2003)

The PROJAX game is the collecting, catching, battling version of the classic game of Jacks. In PROJAX, players compete to be the first to get all five jacks out of the playing area. To do this, on each turn, a player throws the ball in the air, and with his/her throwing hand must retrieve his/her jacks from the play area and the ball before it bounces.

Special power play cards are included in each of the PROJAX sets, and when a player removes an opposing player's jacks from the play area, a card is unlocked. When a card is unlocked, a player can use it to reduce his/her opponent's moves or even add extra moves that the opponent must do when it's his/her turn. The first player to get his/her ProJax out of the playing area wins!

PROJAX is available in three sets - Starter Set (5 ProJax, 3 Power Play Cards; ProJax Ball; 10 ID Bands & Instruction Booklet); Battle Arena Set (10 ProJax, 2 ProJax Mines, 6 Power Play Cards; ProJax Ball; ProJax Travel Carrier; Pop-Out Battle Arena; 20 ID Bands & Instruction Booklet); and Booster Set (4 ProJax, 2 Power Play Cards; 10 ID Bands, Quick-start Instructions).

BULLS EYE BALL(TM) (Ages: 9 & up; Players: 1 or more; Approximate Retail Price: $19.99; Available: May/June 2003)

Tiger Electronics' new BULLS EYE BALL game brings back the great memories of those trips to the arcade where you couldn't walk away until you got a bulls-eye and even then it was still hard to leave. The BULLS EYE BALL game is that addictive target game that kids love and adults can't seem to get enough off. Players simply bounce marble-sized balls onto a mini trampoline-like platform in order to hit one of three targets built into the backboard back·board
n.
1. A board placed under or behind something to provide firmness or support.

2. A board placed beneath the body of a person with an injury to the neck or back, used especially in transporting the person in such a way
 of the game unit. A bulls-eye earns a player three points; the next target is worth two points and the bottom target is worth one point. Players can choose from three game play options - how many points can you score in 30 seconds; how many bulls-eyes can you hit before you get 10 misses; and how long does it take for you to reach 25 points. The object is to beat the best score as recorded by the game.

DELUXE YAHTZEE(R) GAME FOLIO (1) Text management software for the professional reference publishing market from Fast Search & Transfer, Oslo, Norway and Boston, MA (www.fastsearch.com). Known as FAST Folio since its acquisition in 2004 from NextPage, Inc. (TM) Edition (Ages: 8 and up; Players: 1 or more; Available: May 2003; Approximate Retail Price: $19.99) and BOGGLE bog·gle  
v. bog·gled, bog·gling, bog·gles

v.intr.
1. To hesitate as if in fear or doubt.

2.
(R) GAME FOLIO(TM) Edition (Ages: 8 and up; Players: 2 or more; Available: May 2003; Approximate Retail Price: $19.99).

The successful launch of SCRABBLE Scrabble

Game in which two to four players compete in forming words with lettered wooden tiles on a 225-square board. Words spelled out by letters on the tiles interlock like words in a crossword puzzle. Words are scored by adding up the point values of their letters.
(R) GAME FOLIO(TM) Edition in 2002 paved the way for two family favorites to take to the road. BOGGLE(R) GAME FOLIO(TM) and DELUXE YAHTZEE(R) GAME FOLIO(TM) Editions are set to hit shelves this May just in time for summer travel. Both games feature a durable cloth case with zip closure to keep playing pieces in while you are headed out. The BOGGLE(R) GAME FOLIO(TM) Edition has the benefit of quiet shaking, so as not to disturb the passenger in the seat behind you, as well as a secure lid to hold in letter cubes and an electronic timer. While the DELUXE YAHTZEE(R) GAME FOLIO(TM) features a felt-lined tray, a quiet rolling cup and a dice holder. Fellow passengers will love how quiet you are while you play, just remember to keep the cries of "YAHTZEE!" to a minimum.

JENGA(R) EXTREME (Ages: Adult; Players: 2 or more; Approximate Retail: $16.99; Available: Summer 2003)

The traditional JENGA(R) game takes a new angle in the JENGA(R) EXTREME game where the anticipation builds in a new direction each time its played and always ends in a suspenseful crashing of blocks. Each of the blocks in JENGA(R) EXTREME is shaped as a parallelogram parallelogram, closed plane figure bounded by four line segments, or sides, with opposite pairs of sides parallel and equal in length. The rhombus, rectangle, and square are special types of parallelograms.  and when stacked they create a shifting tower that changes direction with game play. Game play remains the same as the traditional stacking game, where players take turns pulling a block from the bottom of the tower and placing it on top. The object is to be the last player to place a block on the tower before it crashes. Jenga Extreme is edge of your seat fun with a different slant!

About Hasbro

Hasbro Games manufactures and markets games and puzzles under the brand names Milton Bradley This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .
 and Parker Brothers. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND Candy Land is a simple racing board game. It has become a cultural icon in the U.S., where it is often the first board game played by children because it requires no ability to read and only minimal counting skills. , the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, THE GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME NIGHT (family games) and GET TOGETHER GAMES (adult games).

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in  brands and products provide the highest quality and most recognizable play experiences in the world.

(C)2003 Hasbro. All Rights Reserved.

SCRABBLE is a trademark of HASBRO in the U.S. and Canada.

TRIVIAL PURSUIT is the registered trademark of Horn Abbot Ltd. for the games distributed under exclusive license to Hasbro, Inc.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 11, 2003
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