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Hasbro Interactive in Agreement With Jellyvision to Develop New Game Show With Live Internet Competition.


Business/Technology Editors

E3Expo 2000

LOS ANGELES--(BUSINESS WIRE)--May 8, 2000

You're Full of It(TM) challenges players to shovel it and spot it

- from fact and fiction to believable be·liev·a·ble  
adj.
Capable of eliciting belief or trust. See Synonyms at plausible.



be·lieva·bil
 bull!

ELECTRONIC ENTERTAINMENT EXPO, -- Hasbro Interactive Hasbro Interactive was a video game production and publishing subsidiary of Hasbro, the large game and toy company.

Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena.
 (NYSE NYSE

See: New York Stock Exchange
: HAS) is expanding its game show offering with a new, original game show being developed by YOU DON'T KNOW JACK You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. (R) creator Jellyvision, Inc. Called YOU'RE FULL OF IT(TM), the CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 game challenges players to separate fact from fiction and fool their friends with believa-bull answers to outrageous questions. YOU'RE FULL OF IT enables players to seamlessly connect to the Internet for the live game show version, where they can compete with bluffers worldwide.

"Convergence is happening on all different levels. Game shows are among the hottest genres of games and the Internet is the hottest medium for game-playing, and YOU'RE FULL OF IT is the melding of both," commented Tom Dusenberry, President of Hasbro Interactive.

YOU'RE FULL OF IT will feature a solo practice solo practice Medical practice by a single physician–a solo practioner, usually understood to mean a nonspecialist. See Private practice; Cf Group practice.  mode, head-to-head competition, team play, and most important, a live, multi-player Internet game show. "This is big news. We're making it as easy to go online and play a game show as it is to watch one on TV," notes Jamie Vann, Jellyvision's Creative Director for the project. "People have been lying to each other on the Internet for years and it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  we started finding out who's best at it. YOU'RE FULL OF IT provides an arena for players to go head-to-head with their friends, or to go online and see how they stack up with liars from around the country."

YOU'RE FULL OF IT recognizes and rewards us for what most of us are truly good at! It's not about what you know, it's about who can discern dis·cern  
v. dis·cerned, dis·cern·ing, dis·cerns

v.tr.
1. To perceive with the eyes or intellect; detect.

2. To recognize or comprehend mentally.

3.
 and deliver the most believable bull, and that wink-wink feeling of putting one over on someone - all in good fun, of course.

Like any good game show should, YOU'RE FULL OF IT also has a great studio audience. Web surfers and novice bluffers can observe online games in progress until they have the confidence to step out of the audience and join the game.

Team play features question-cards and cool glasses that hide players' lies from each other as they're entered into the computer, bringing the game off of the PC right into your living room for even more interactive fun.

Hasbro Interactive will release YOU'RE FULL OF IT for Windows(R) 95/98 this Fall. The CD-ROM game will come with over 700 questions. The Internet competition will be hosted at www.Games.com, Hasbro's online games portal launching later this year.

Hasbro Interactive, Inc. is a global interactive entertainment industry leader, innovating new ways to play and developing, publishing and distributing the highest quality interactive games and lifestyle products for a full range of genres and platforms. A subsidiary of Hasbro, Inc. (NYSE: HAS), Hasbro Interactive has offices in the U.S., U.K., Australia, Canada and Germany and internal development studios in the U.S. and U.K. For further information, visit Hasbro Interactive's Web site at http://www.hasbro-interactive.com.

Jellyvision, Inc. is a creative company specializing in the invention of completely original interactive experiences. Their goal is to pioneer a form of interactivity that is, unlike a web-site, a full-screen, audio-visual experience, with the pacing of television and the creative production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects.  to engage a truly mass audience. Jellyvision's staff of 65 is composed more like a film production house than a software company. Jellyvision's exceptionally talented group of writers, artists, musicians, performers, designer/directors and creative engineering staff understand that creating successful interactive experiences comes not from glorifying technology, but making it invisible, so the audience can be fully immersed im·merse  
tr.v. im·mersed, im·mers·ing, im·mers·es
1. To cover completely in a liquid; submerge.

2. To baptize by submerging in water.

3.
 in the experience. http://www.jellyvision.com.

Jellyvision(R)and You Don't Know Jack(R)are registered trademarks of Jellyvision, Inc.

WINDOWS(R) is a registered trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, .

(c)2000 Hasbro Interactive, Inc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 8, 2000
Words:655
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