Hasbro Interactive Scores NFL Football License for New Line of Em@il Games.

BEVERLY, Mass.--(BUSINESS WIRE)--May 12, 1999--

Hasbro Interactive announced today a new licensing agreement with the National Football League to create an NFL Em@il Game based on America's favorite sport. The game is one of several new offerings by Hasbro Interactive to extend its new e-mail game platform.

For game play, players compete online with the convenience of e-mail. Hasbro Interactive's NFL Football Em@il Game will give players the opportunity to set their starting and bench line-ups, form game plans, determine formations and choose from hundreds of offensive and defensive plays with their favorite AFC or NFC team. All games are designed as fully rendered, four-color game boards that are e-mailed to the second player as an attachment less than 5KB in size.

"We're thrilled to be able to partner with the NFL on this exciting new breakthrough in computer entertainment," said Tom Dusenberry, president of Hasbro Interactive. "Communicating via e-mail is the most popular activity for people who use a PC and the NFL Football Em@il Game will bring people together to celebrate the competitive spirit of their favorite sport."

"NFL fans are already online in large numbers," said Gene Goldberg, vice president/consumer products for NFL Properties, Inc. "Hasbro Interactive's new Em@il games will give football fans of all ages a fun, new way to `play football' against their friends and families."

Earlier this year, Hasbro Interactive launched this new way to have fun on the personal computer by using e-mail as a game platform--putting entertainment into e-mail! Following the successful launch of their first three Em@il Game titles, Scrabble(R), Battleship(R), and Grandmaster Chess Em@il Games, the company plans to introduce several more games this year, including the NFL Football title as well as e-mail versions of Clue(R), Risk(R), and X-Com(R). Clue and Risk feature the original game play of their board game counterparts; X-Com is based on MicroProse's original X-Com Apocalypse CD-ROM hit.

How does it work?

Hasbro Interactive's Em@il Games are as simple as sending regular e-mail messages. All it takes is an Em@il Game disk, a Windows-based e-mail account and a CD-ROM drive for the host player. Games are simple to open and play: Player One starts the game and makes the first move. After following prompts to enter both players' e-mail addresses, the game is sent to Player Two as an e-mail attachment. Player One's move is displayed on a colorful screen when Player Two opens the e-mail attachment. Then Player Two makes a move and sends it back. There's even a message feature so players can communicate with each other as they play.

The program allows the participant who has the disk to simultaneously host multiple games with different e-mail recipients. Only one player has to have the disk, opponents are automatically enabled as second players through the first e-mail move.

Hasbro Interactive's new line of Em@il Games is in stores now. NFL Football Em@il Game will ship in July and the rest of the new games will ship in the fall. The games will be available for Windows 95/98 at a suggested retail price of $14.95 per title.

Hasbro began its relationship with the NFL in 1988 after the two leaders entered a full-scale licensing agreement. In that time Hasbro has launched an expanded line-up of its Starting Line-up figurines, a host of NFL Nerf products, NFL Trivial Pursuit and NFL Monopoly. New products, including the NFL Em@il game are being developed for the 1999 NFL season.

Check out NFL Football Em@il Game at E3 at Hasbro Interactive's booth # 1146, South Hall.

Hasbro Interactive, Inc., is a leading all-family interactive games publisher, formed in 1995 to bring to life on the computer the deep library of toy and board games of parent company, Hasbro, Inc. (ASE:HAS). Hasbro Interactive has expanded its charter to include original and licensed games for the PC, the PlayStation(R) and Nintendo 64(R) game consoles and for multi-player gaming over the Internet. Headquatered in Beverly, Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany, Japan and Canada. For additional information, visit Hasbro Interactive's web site at: www.hasbro-interactive.com

An Internet connection (TCP/IP); Windows 95/98-based e-mail account that uses file attachments is required by both players for play. Not compatible with some older email systems. Security systems may prevent you for playing this product over some corporate networks.

SCRABBLE is a trademark of Hasbro in the United States and Canada. Scrabble rights elsewhere in the world are held by J.W. Spear and Sons, PLC.

(c) 1999 Hasbro Interactive, Inc. / Hasbro, Inc.