Hasbro Interactive Promotes Barry Jafrato to Senior Vice President of Global Business Development and Hires Tim Christian as Managing Director, International.BEVERLY, Mass.--(BUSINESS WIRE)--Sept. 16, 1998--On the heels of Hasbro, Inc.'s acquisition of software publisher MicroProse, Hasbro Interactive Hasbro Interactive was a video game production and publishing subsidiary of Hasbro, the large game and toy company. Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena. announced today two strategic executive promotions that will help the company realize its goal of becoming a global leader in the interactive games business. Barry Jafrato, Hasbro Interactive's International Managing Director, has been promoted to Senior Vice President of Global Business Development and Tim Christian has been hired as the new Managing Director, International. Both will be based in the U.K. In his new position Barry Jafrato will be responsible for cultivating new global business and product opportunities; fostering inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that , developer and licensing relationships; and reinforcing the company's current global brand programs. Jafrato will play a key role in creating a truly global product mix for Hasbro Interactive. "Barry has done a fantastic job in growing the Hasbro Interactive business in Europe from a start up operation to a significant piece of the company's worldwide business," said Tom Dusenberry, President of Hasbro Interactive. "Barry has the keen ability to find new and innovative product ideas, cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. meaningful relationships within the creative community and expand new business opportunities on a global scale," Dusenberry added. "I am delighted Barry will be taking on this new global role for the company." Tim Christian, currently the Managing Director for MicroProse in Europe, will now take on the role of Managing Director, International for Hasbro Interactive directing all sales, distribution and marketing functions in Europe and Asia Pacific. Christian will be working with Jafrato to meld the Hasbro Interactive and MicroProse organizations. "Tim is a proven leader in the European publishing business and we are very pleased to welcome him to the Hasbro Interactive team," added Dusenberry. "While at MicroProse, Tim created a world class operation in Europe where he built premier brands and created evergreen evergreen, term commonly used as synonymous with conifer and applied also to all those broad-leaved plants that bear green leaves throughout the year. Of the latter, most are plants of the tropics, subtropics, and other areas where the growing season is prolonged (e. product lines with the company's classic franchises. We are thrilled Tim will be leading Hasbro Interactive's marketing, sales and distribution initiative outside of North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. ." Barry Jafrato, a publishing industry veteran, joined Hasbro Interactive in 1996 as International Managing Director after serving for five years with Sega of Europe as International Director and European Marketing Director. At Sega, Jafrato directed the company's European product development efforts where he fostered strong relationships with key game companies such as Electronic Arts, Acclaim and Disney. His relationship with Disney produced a very successful licensing deal for Sega that included the blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. brands The Lion King and Toy Story. Jafrato entered the games publishing industry in 1989 when Virgin Publishing acquired the computer games publisher Mastertronic and he assumed the role of International Director of the newly-formed Virgin Mastertronic. Jafrato began his career in publishing, initially in books, with Reed Consumer Books and later with Virgin Publishing where he served as International Marketing Director. Tim Christian, also an industry veteran, has served over the past four years as the Managing Director of MicroProse's operation in Chipping Sodbury, England. Christian directed all sales, distribution, marketing, and European product development functions for MicroProse, generating 65% of the worldwide revenues. Prior to joining Microprose, Christian served for four years as the Managing Director for Accolade Europe. Before entering the interactive entertainment industry, Christian was the Vice President of Europe for CIC CIC circulating immune complexes. CIC Circulating immune complexes. See Immune complexes. Video, a joint venture between Paramount Pictures and Universal Pictures handling all international distribution outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. for the companies' home video product lines. Hasbro Interactive, Inc. is a leading all-family interactive games publisher, formed in 1995 to bring to life on the computer the deep library of toy and board games This is a list of board games. This page classifies board games according to the concerns which might be uppermost for someone organizing a gaming event or party. See the article on game classification for other alternatives, or see for a list of board game articles. of parent company Hasbro, Inc. Hasbro Interactive has since expanded its charter to include original and licensed games for the PC, the Playstation(R) and Nintendo(R) 64 game consoles See video game console. and for multi-player gaming over the Internet. Headquartered in Beverly, Massachusetts Beverly is a city in Essex County, Massachusetts, United States. The population was 39,862 at the 2000 census. A resort, residential and manufacturing community, Beverly includes Beverly Farms and Prides Crossing. , Hasbro Interactive has offices in the U.K., France, Germany, Japan and Canada. For additional information, visit Hasbro Interactive's Web site at www.hasbro-interactive.com. MicroProse, Inc. is a leading developer and publisher of entertainment software for use on CD-ROM-based personal computers (PC's). The Company has four development studios located in Alameda, California Alameda is a city in Alameda County, California, United States. It is located on a small island of the same name next to Oakland, California in the San Francisco Bay. An additional part of the city is Bay Farm Island, which is adjacent to the Oakland International Airport. ; Hunt Valley, Maryland; Chapel Hill, North Carolina Chapel Hill is a town in North Carolina and the home of the University of North Carolina at Chapel Hill (UNC-CH), the oldest state-supported university in the United States. As of the 2000 census, it had a population of 48,715. As of 2004 its estimated population was 52,440. ; and Chipping Sodbury, England. Products are available nationally and internationally and are sold through major distributors, retailers and mass merchants. Product and company information is available for download from the MicroProse website at www.microprose.com. |
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