Hasbro Inks Agreement to Bring Licensed Apparel Collection to National Retailer Steve & Barry's.PAWTUCKET, R.I. -- HPG HPG human pituitary gonadotropin. , the licensing team of Hasbro, Inc. (NYSE NYSE See: New York Stock Exchange : HAS), today announced that it has signed a licensing agreement that will launch an extensive apparel collection in Steve & Barry's[R] stores nationwide in spring and fall 2007. The deal includes 12 well-known Hasbro properties, the largest line-up that HPG has granted to any single licensee in the apparel category to date. "We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," said Jane Ritson-Parsons, president of HPG. "They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone." The deal includes a wide variety of iconic brands such as MR. POTATO HEAD Mr. Potato Head is a popular children's doll, consisting of a plastic model of a potato. Originally, the potato is blank; however, it can be decorated with numerous attachable plastic parts to make a face, including a mustache, hat, nose and other features. History Mr. , TONKA, MY LITTLE PONY, G.I. JOE G.I. Joe any American soldier. [Am. Military Slang: Misc.] See : Soldiering , TRANSFORMERS, CANDYLAND, SCRABBLE, MONOPOLY, OPERATION, MAGIC: THE GATHERING, and DUNGEONS Dungeons may refer to:
"It is rare to work with a company that has so many brands that resonate with generations of consumers, and that was very appealing to us," said Andy Todd, president of Steve & Barry's. "This new addition to Steve & Barry's expanding portfolio promises to provide inspiration for fun and creative designs that will delight shoppers who are big toy and game fans." ABOUT STEVE & BARRY'S Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Steve & Barry's[R] is a leading national specialty retailer offering licensed and non-licensed lifestyle apparel for men, women and children. Founded in 1985, the company operates anchor and junior anchor shopping center and mall-based locations throughout the U.S. Today, the entire family can benefit from Steve & Barry's incredible values on its full line of jeans, t-shirts, cargos, jackets, footwear, shorts, sweatshirts, jerseys, hats, hoodies, chinos chi·no n. pl. chi·nos 1. A coarse twilled cotton fabric used for uniforms and sometimes work or sports clothes. 2. Trousers made of a coarse twilled cotton. Often used in the plural. , tanks, polos and more. For additional information, please visit www.steveandbarrys.com. About HPG HPG, the licensing team of Hasbro, Inc. (NYSE: HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround consumers of all ages worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP Littlest Pet Shop is a toy product that developed into an animated television series from Sunbow Productions and Creativite et Developpement that debuted in 1995. It follows the lives of a group of five miniature animals, each about the size of a rat. , MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL. |
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