Hasbro Celebrates 20 Years of the TRANSFORMERS Brand at the Official TRANSFORMERS Collectors' Convention in Chicago.

Convention expected to draw thousands of fans from around the world

WHAT:   Thousands of TRANSFORMERS fans from all over the world will
        converge on the Chicago area on July 31 and August 1 to
        celebrate the 20th anniversary of the original ROBOTS IN
        DISGUISE at the Official Transformers Collectors' Convention.
        The event is co-sponsored by Hasbro, Inc. (NYSE: HAS),
        marketers of the TRANSFORMERS brand, and organized by 3H
        Productions, Inc.

        Convention activities include: fan art display room and
        contest/auction; dealer tables featuring hundreds of vintage
        and current TRANSFORMERS merchandise for sale; a panel and
        presentation of the latest TRANSFORMERS products by Hasbro;
        panels with special celebrity guests from the toy, comic book,
        and television industries, including voice actors from every
        TRANSFORMERS animated series aired in the U.S; and a
        live-action script reading featuring voice actor guests and
        two lucky convention attendees.

        Information about the Official Transformers Collectors'
        Convention can be found at www.otfcc.com.

WHEN:   Saturday, July 31 from 9 a.m. to 6 p.m.
        Sunday, August 1 from 9 a.m. to 5 p.m.

WHERE:  Donald E. Stephens Convention Center
        5555 N. River Road
        Rosemont, IL 60018

WHY:    In 1984, the TRANSFORMERS brand took the world by storm with
        its compelling saga of the ROBOTS IN DISGUISE, and quickly
        became a childhood rite of passage with a tremendously
        successful toy line from Hasbro and Takara, comic book series,
        television program and animated feature film. Twenty years
        later, a new generation of kids has discovered the excitement
        of the TRANSFORMERS brand and the legendary characters, such
        as OPTIMUS PRIME and MEGATRON, which truly are "more than
        meets the eye."