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Hartford's stag returns in new campaign.


HARTFORD FINANCIAL SERVICES The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 GROUP'S new advertising campaign features 15-second commercials, print and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . The commercials feature Hartford's stag in the same computer-generated animation the insurer used in last year's ads. "The shorter ads and strong color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images.  of maroon and yellow arc designed to break through the clutter in a world where consumers' attention spans are declining, and media has become pervasive," said Ann Glover Ann Glover (d. November 16, 1688) was the last person to be hanged in Boston as a witch.

Ann Glover was born in Ireland as a Roman Catholic. Oliver Cromwell sold her into slavery and sent her off to Barbados in the 1650s.
, chief marketing officer.
COPYRIGHT 2007 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:ADVERTISING; Hartford Financial Services Group Inc
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief article
Date:May 1, 2007
Words:69
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