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Harte-Hanks, Inc. (San Antonio, TX), a direct and targeted marketing company, has acquired Aberdeen Group (Boston, MA), a provider of technology market research, intelligence and demand generation services.


Harte-Hanks, Inc. (San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , TX), a direct and targeted marketing company, has acquired Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2.  (Boston, MA), a provider of technology market research, intelligence and demand generation services. Aberdeen Group offers market information and services through research "channels" that address 17 business areas, and prepares reports about these areas based on primary research and benchmarking data from more than 25,000 companies that have been tracked during the past two years. The research channels are focused on technology applications for retail and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, sales and marketing, human resources, service, supply chain management and procurement, and other key areas. Jordan, Edmiston Group (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
) represented Aberdeen Group in the deal.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Publisher
Date:Oct 1, 2006
Words:110
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