Harrington Group Expands Pharmaceutical Team.Business Editors & Health/Medical Writers MORRISTOWN, N.J.--(BUSINESS WIRE)--Aug. 22, 2002 The Harrington Group (Hg) has recently added two members to its pharmaceutical team. Chris Gussin and Brian Scranton joined the agency's account services and creative departments, respectively. As Account Group Supervisor, Gussin will be responsible for managing client relationships, providing strategic day-to-day direction to account teams and coordinating project development. His experience includes drug and device marketing to both professional and patient audiences. Prior to joining Hg, Gussin held account positions with Catalyst Communications, Inc., and Dudnyk Healthcare Group. Joining the creative team as Senior Pharmaceutical Copywriter, Scranton began his advertising career at Cline, Davis and Mann in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and then moved on to Pace, Inc. He has worked on accounts from Axert to Zithromax and has launched brands in a number of categories. His studies in recombinant DNA recombinant DNA n. Genetically engineered DNA prepared by transplanting or splicing one or more segments of DNA into the chromosomes of an organism from a different species. Such DNA becomes part of the host's genetic makeup and is replicated. helped him drive marketing initiatives for high-science brands such as Neumega, Neurontin, Videx and Zerit. Hg's pharmaceutical client list is fast growing. The agency is launching a major new product and has developed other work for Pharmacia Surgical Ophthalmology ophthalmology (ŏf'thălmŏl`əjē), branch of medicine specializing in the anatomy, function and diseases of the eye. Ophthalmologists specialize in the medical and surgical treatment of eye disorders, vision measurements for . The agency has also provided services for Pharmacia in the areas of oncology, women's health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. and erectile dysfunction Erectile Dysfunction Definition Erectile dysfunction (ED), formerly known as impotence, is the inability to achieve or maintain an erection long enough to engage in sexual intercourse. . For Pfizer, Hg is agency of record for the Know Your Medicine program and has developed tactics for various patient education initiatives. The agency launched and is continuing to develop livingwithit.org, a Web site sponsored by Aventis Pharmaceuticals for women with recurrent breast cancer. Hg, founded in 1995, is a full-service advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company with more than 24 employees at its corporate offices in Morristown, NJ. |
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