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Harrah's Entertainment Comments on Business Trends Since Sept. 11.



Business Editors

LAS VEGAS--(BUSINESS WIRE)--Sept. 25, 2001

"The September 11 terrorist attacks on the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  had a profound impact on the nation and left us all grieving grieving Mourning, see there  for the victims and families who suffered devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 losses in this tragedy," Phil Satre, Chairman and Chief Executive Officer of Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. , Inc. (NYSE NYSE

See: New York Stock Exchange
:HET), said today.

"Like many other casino companies, Harrah's Entertainment posted declines in gaming revenues and hotel occupancy Noun 1. hotel occupancy - occupancy rate for hotels
occupancy rate - the percentage of all rental units (as in hotels) are occupied or rented at a given time
 in the week following the attack," Satre said. "But results from most Harrah's Entertainment operations -- particularly in certain drive-in markets -- have rebounded to near-normal levels over the past week.

"Our geographic diversification has helped offset the impact of the attacks and the subsequent disruption in airline service," Satre said. Harrah's Entertainment operates 25 casinos in 12 states.

"Overall, our Central Region Harrah's brand properties reported a 5 percent year-over-year decline in gaming revenues in the five days following the attacks," Satre said. "For the five days ended September 22 -- the latest date for which results were available companywide -- year-over-year gaming revenues were down 3 percent. Occupancy rates Noun 1. occupancy rate - the percentage of all rental units (as in hotels) are occupied or rented at a given time
pct, per centum, percent, percentage - a proportion in relation to a whole (which is usually the amount per hundred)
 in the Central Region have been improving across the board."

In 2000, the Central Region accounted for about 42 percent of the company's revenues and 43 percent of its Property EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become .

"For the five days ended September 15, combined gaming revenues at our two Atlantic City Atlantic City, city (1990 pop. 37,986), Atlantic co., SE N.J., an Atlantic resort and convention center; settled c.1790, inc. 1854. Situated on Absecon Island, a barrier island 10 mi (16.  properties declined approximately 23 percent from a year earlier," Satre said. "For the five days ended September 22, our Atlantic City gaming revenues were off 15 percent from a year earlier.

"Average occupancy rates have also improved since immediately after the attacks, with Harrah's Atlantic City Harrah's Atlantic City is a hotel and casino, located in the marina district of Atlantic City, New Jersey. Harrah's has three sister properties, Bally's Atlantic City, Caesars Atlantic City (which were acquired by the Caesars Entertainment merger with Harrahs) and Showboat Casino,  improving from 77.8 percent in the first five-day period to 92.4 percent in the five days ended September 22," Satre said. "At the Showboat showboat. In the early 19th cent. entertainment was brought by boat to the pioneers that settled along the western rivers (especially the Mississippi and Ohio) of the United States. At first companies only traveled by boat, performing on land. , average occupancy was 90.3 percent in the five days ended September 15 and rose to 98.7 percent in the five days ended September 22."

In 2000, the Eastern Region contributed about 23 percent of the company's revenues and about 26 percent of its Property EBITDA.

"Immediately following the attacks, our two Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  properties saw gaming revenues and room occupancy decline from the year-ago period," Satre said. "Since then, however, the revenue numbers have begun to improve at both Harrah's Las Vegas Harrah's Las Vegas is a hotel and casino located on the famed Las Vegas Strip in Las Vegas, Nevada. The property is owned and operated by Harrah's Entertainment.

The hotel offers 2,677 rooms with an attached casino providing 87,000 square feet (8,051 m²) of space.
 and the Rio."

Combined gaming revenues for the two Las Vegas properties fell about 39 percent in the five-day period ended September 15, 2001, compared with the same five days in 2000. But in the five days ended September 22, 2001, the combined revenue decline had narrowed to about 7 percent below the year-earlier five days.

Average occupancy at Harrah's Las Vegas was 83.3 percent in the five days ended September 15 and declined to 73.7 percent in the five days ended September 22. Average occupancy at the Rio was 71.7 percent in the five days ended September 15 and decreased to 64.7 percent in the five days ended September 22.

"If airline passenger traffic remains at reduced levels, we expect business to continue to be softer than anticipated in Las Vegas and we are taking steps to mitigate the impact," Satre said. "We have temporarily closed some restaurants at our Las Vegas properties in response to the drop in business following the attacks. This has resulted in a staff reduction of about 160 employees, whom we hope to bring back once business improves.

"The relative strength and improving performance of the company's Las Vegas operations are due in part to Harrah's customer-loyalty programs," Satre said.

"Excluding the Harveys casino in Lake Tahoe, gaming revenues from our Northern Nevada properties declined 14 percent in the five days ended September 15 but rose 29 percent in the five days ended September 22 from the year-earlier periods," Satre said. "Since the attacks, overall gaming revenues for Harrah's brand properties in that market were up 7 percent from the year-earlier periods. This occurred without any increase in marketing or promotional expenditures."

Average occupancy at Harrah's Reno Harrah's Reno, is a resort casino in Reno, Nevada. History
William F. Harrah opened his first bingo parlor on October 30, 1937, but by December of 1937 it was closed.
 was 88.2 percent in the five days ended September 15, 2001, and rose to 96.7 percent in the five days ended September 22. Average occupancy at Harrah's Tahoe was 92 percent in the five-day periods ended September 15 and September 22.

"Overall, Western Region gaming revenues declined 29 percent in the five days immediately after the attack," Satre said. "The region's gaming revenues for the five days ended September 22, however, were down just 1 percent from the year-ago period."

In 2000, Harrah's Western Region properties generated about 33 percent of the company's gaming revenues and 26 percent of its Property Earnings Before Interest, Taxes, Depreciation and Amortization Earnings before interest, taxes, depreciation and amortization (EBITDA) is a non-GAAP metric that can be used to evaluate a company's profitability.
:EBITDA = Operating Revenue – Operating Expenses + Other Revenue
 (EBITDA).

"We are especially grateful that our business levels have enabled us to keep more than 44,000 Harrah's employees working nationwide," Satre said. "In addition, the company is continuing with the expansion projects already under way at several of our properties around the country.

"While we can't predict the impact of any unanticipated events, we are confident in the future of our country and our company," Satre said.

More information about Harrah's Entertainment is available on the company's web site, www.harrahs.com.

Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino-entertainment industry, operating 25 casinos in the United States under the Harrah's, Showboat, Rio and Harveys brand names. With a combined database of more than 24 million players, Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

This release includes "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" intended to qualify for the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 from liability established by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements generally can be identified by phrases such as the company "believes," "expects," "anticipates," "plans," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, such statements herein that describe the company's business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Such risks and uncertainties include, but are not limited to, economic, bank, equity and debt-market condition, changes in laws or regulations, third-party relations and approvals, decisions of courts, regulators and governmental bodies, factors affecting leverage, including interest rates, abnormal gaming holds, construction disruptions and delays, ineffective marketing, effects of competition and other risks and uncertainties described from time to time in our reports filed with the U.S. Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 2001
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