HarperBusiness Signs a New Book by Advertising Powerhouse Donny Deutsch.Business Editors NEW YORK--(BUSINESS WIRE)--April 22, 2003 HarperCollins Publishers announced today that it has acquired world rights to publish a new book by the charismatic advertising entrepreneur Donny Deutsch Donald Jay "Donny" Deutsch (born November 22, 1957 in Queens, New York) is an advertising executive and talk show host, especially on CNBC's The Big Idea with Donny Deutsch. Deutsch is the chairman of Deutsch, Inc., a $2. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Deutsch, Inc. Deutsch remains the driving force behind the widely acclaimed Deutsch, Inc., which was sold to the Interpublic Group for $275 million. This year Adweek named the Deutsch agency "National Advertising Agency of the Year" for the fourth time in five years. Deutsch's new book will be published in 2004 under the HarperBusiness imprint. In his book, Deutsch will use his career and experiences to explain how best to manage creative people, how to treat clients and how to craft a message that has authority and authenticity in today's media environment. Some of the blue chip clients of Deutsch, Inc. include Mitsubishi Motors, Revlon, Snapple, Novartis, DIRECTV, and Coors. Told in his own candid style, the book will offer the insights that made Deutsch, Inc. the voice of a generation and Donny Deutsch a sought-after executive for his outspoken views on advertising and marketing and with a loyal following of employees and managers. "It takes more than charisma to become a business leader of Donny's caliber," notes Cathy Hemming, President & Publisher of HarperCollins Publishers. "He has a distinctive approach to advertising and marketing. From Donny's experience, people in every type of business can learn to manage more creatively." "I've always advocated that any manager or seasoned veteran can rise to the next level and achieve outstanding results by creating an open working environment where there is a balance of power, a focus on business results and an ego/coat-check at the door," noted Donny Deutsch. HarperCollins is one of the leading English-language publishers in the world and is a subsidiary of News Corporation (NYSE NYSE See: New York Stock Exchange : NWS NWS National Weather Service NWS Naval Weapons Station NWS New World Symphony NWS Nuclear Weapon State NWS Not Work Safe NWS National Watercolor Society NWS North Warning System NWS Nose Wheel Steering NWS National Waste Strategy (UK) , NWS.A; ASX ASX See: Australian Stock Exchange : NCP (1) (Network Control Program) See SNA and network control program. (2) (NetWare Core Protocol) The file sharing protocol used in a NetWare network. , NCPDP NCPDP National Council for Prescription Drug Programs ). Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the company has publishing groups in the U.S., Canada, the U.K. and Australia. Its publishing groups include the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. The HarperCollins General Books Group is made up of four operating divisions: HarperTrade, Morrow Avon, HarperInformation and HarperSanFrancisco. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com/. |
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