Harley Health Launches 100% Oral Collagen - Everlasting Youth Encapsulated.

Lifestyle Editors

MIAMI--(BUSINESS WIRE)--July 2, 2003

Harley Health introduces 100% Collagen capsules, the latest weapon in the war against anti-ageing. For the first time ever, collagen in its purest state has been encapsulated in an easy-to-absorb form. In short Harley Health's 100% Collagen capsule addresses parts of the body that injected collagen cannot reach.

Collagen is a natural structural protein that represents almost 30% of the total body protein of mammals. It is the major component of skeletal and connective tissue and provides structural support. It is found throughout the body - in skin, muscle, tendon and bone. Fibres of collagen are woven together like threads in fabric to form a framework into which new cells can grow. In the skin, collagen provides texture, resiliency, and shape.

From the age of 25, your body depletes collagen at 1.5% every year. For instance by the time you reach 45, you will have lost 30% of your body's collagen. Until now, the only means of addressing this loss were painful and potentially risky injections or expensive and often ineffective laser treatments.

Collagen's effect on our appearance is well documented. Clinical studies have shown that taking collagen will result in strengthened hair and nails and it also increases the elasticity of the skin and smoothes wrinkles. It is even thought to aid weight loss.

Yet, Harley Health's 100% Collagen goes beyond beauty. In fact its health benefits are vast. Studies show that it prevents the degeneration of bone, joint and cartilage. Also, since collagen is the decisive support tissue of skin bone and cartilage, it can alleviate the symptoms of osteoporosis and osteoarthritis. According to a study conducted by Professor Roland Moskowitz of the University of Cleveland it can also activate the formation of cartilage. Clinical trials at Harvard Medical School in 1993 and updated in 1999, showed that taking Harley Health's 100% Collagen over a one-year period gave 89.9% of users pain relief and greater ease of movement within 45 days.

Take 3 capsules before bed time. Do not eat 1 1/2 hours prior to taking the capsules - the emptier your stomach is the better. In the first 45-90 minutes your body goes into alpha sleep mode this is the perfect state that your body can use the collagen to its optimum level (the rejuvenation mode). Your body produces amino acids which are the building blocks of protein in your body; they help the collagen absorption rate.

How can Harley Health's 100% Collagen be so effective in pill form? The capsules are designed to be absorbed whole in the small intestine, ensuring the collagen's efficacy at the sites where it needs to be replenished: muscle, tendon, ligament, skin, nails, hair and bone.

Many people report improvements within the first week of taking Harley Health's 100% Collagen capsules but to see real results, take them regularly over three months.

What's more there have been no side effects. In over 16 separate clinical research exercises involving over 2500 individuals conducted over the past 20 years, no adverse reactions have been reported.

For more information, please contact Alex Silver Public Relations on [phone]

Notes to the editor

-- An infomercial is currently being broadcast across the USA by

the Americas Shopping Network

-- Collagen Hydrolysate should be absorbed in the small

intestine. The gelatine content of the capsule 'protects' the

capsule from the acidic content of the stomach before it is

absorbed in the small intestine. The average molecule weight

of collagen hydrolysate is 3000. Studies have shown that

molecules of this size can be absorbed intact (Seifert 1976)

and that collagen hydrolysate, with undamaged antigenic

determinant sites, reach target organs such as skin and

cartilage. This means that the collagen hydrolysate has been

absorbed whole. Absorbed 'whole' means it is not spit into

smaller peptide chains for absorption.

-- Another wide spread application of this method is the

administration of the oral polio vaccine. The molecular weight

of the vaccine is over 3000 but is absorbed whole. This means

that the line attenuated virus is absorbed 'whole' otherwise

there would be no protection against 'poliomyelitis'.

Likewise, the collagen hydrolysate molecule is absorbed whole

thereby ensuring its efficacy at the sites where collagen is

used in the body.

-- Collagen replenishment and rejuvenation versus collagen

replacement therapy.

Collagen injections equal replacement. Harley Health's 100% Collagen capsules equal replenishment enabling the body to use the collagen to counteract the signs of ageing. The daily intake of oral collagen hydrolysate ensures that the body has a constant supply of collagen, thereby rejuvenating the 'collagenic pool' where it is needed

-- Harley Health's 100% Collagen capsules are FDA compliant (USA

Food and Drug Administration). They meet the requirements of

the 1990 UK Food Safety Act and are EU regulations compliant.

Edible Food Regulation No 1999/724 EC.

-- The collagen comes from a bovine source. It is taken from the

dermis and hooves of cows, as these are the most potent

sources.

-- The collagen is placed in quarantine until the necessary

rigorous health and quality and safety tests have been carried

out.

-- The collagen is hydrolysed under clean room conditions,

governed, regulated and regularly inspected according the

pharmaceutical industry standards governing clean rooms.