Hardinge fashions a new corporate identity.At IMTS IMTS International Manufacturing Technology Show
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IMTS Information Management Technical Specialist 2004, Hardinge Hardinge may refer to:
Over the last 10 years, Hardinge has steadily diversified both its offerings and operations, growing into a globally-diversified manufacturer with operations in the U.S., Switzerland, China, and Taiwan. In addition to designing and building turning centers and collets, Hardinge provides grinding grinding, process by which surface material is removed from an object, usually metal, by the abrasive action of a rotating wheel or a moving belt that contains abrasive grains. solutions under the Kellenberger, Hauser, Tripet, and Tschudin brands. The company also manufactures vertical machining centers and other industrial products for a wide range of material cutting and workholding needs.
A year-long process to better understand the needs of its customers was key to forging its new identity. "Customers are surprised and delighted to learn about the depth of our offerings in turning, milling, grinding, and workholding products," explains J. Patrick Ervin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This new identity better conveys our leadership to the market, and our 'Expect More' tagline signals to customers and prospects to look to the 'new Hardinge' for manufacturing solutions that meet a wide array of needs from the highly complex or custom to basic applications."
The company, which is going "lean" throughout, plans to roll out the corporate identity across all marketing materials, including the website, trade show booths, advertisements, literature, and other corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. tools. Hardinge Inc., Booth 8032, www.rsleads.com/408tp-190