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Hard-spell advertising.


Even in this age of Internet pop-ups and text-message marketing, many small businesses still, advertise with low-tech, hand-lettered signs. And these often come with fractured grammar and creative spelling that provide insights into new immigrant communities taking root in U.S. cities. Elyse B. Rudolph, director of the Literacy Assistance Center, which helps newcomers learn English, says that many immigrants, though smart and ambitious, are not Literate in English or their native Language. Overlapping of nationalities often compounds the language problem: With Mexicans working in pizzerias and Afghans running hot-dog stands, even ethnic words get misspelled. One New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 pizzeria offers "spaguetti" and the sign on a lunch cart lists an Eastern European potato pie Potato pie is a type of pie; made of potatoes. A variant of this is the possibly weller known sweet potato pie, which is made of yams. Recipe
Unbaked 9-inch pastry shell
2 Cups mashed cooked potatoes
1/2 Cup half-and-half
1 Tablespoon butter
 as a "kanish" instead of a knish knish  
n.
A piece of dough stuffed with potato, meat, or cheese and baked or fried.



[Yiddish, from Ukrainian knysh, probably of Turkic origin.]

Noun 1.
. Even when stores change hands and signs are repainted, some messages linger lin·ger  
v. lin·gered, lin·ger·ing, lin·gers

v.intr.
1. To be slow in leaving, especially out of reluctance; tarry. See Synonyms at stay1.

2.
. A "Convinient Store" in Brooklyn still bears a sign from the days when pagers were all the rage General Public's All the Rage was released in 1984 by I.R.S. Records. Track listing
  1. "Hot You're Cool"
  2. "Tenderness"
  3. "Anxious"
  4. "Never You Done That"
  5. "Burning Bright"
  6. "As a Matter of Fact"
  7. "Are You Leading Me On?"
  8. "Day-to-Day"
: "Beerpers."
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Article Details
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Title Annotation:English literacy
Publication:New York Times Upfront
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 5, 2005
Words:153
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