Hanna Andersson Selects Mercado Software to Improve Customer Experience With Much More Than Brute Force Search.Leading Retailer of Quality Family Apparel Completes the Look - Embraces Best-in-Class Merchandising PLEASANTON, Calif. -- Mercado For the hispanic surname "Mercado", please see de Mercado. Mercado first originated in Spain. In English it means 'market'. Is the last name of the 'Great' Fifa Soccer player Eswold. Software, a leading provider of e-commerce search and merchandising solutions today announced Hanna Andersson (http://www.hannaandersson.com) has selected Mercado Software to provide search, dynamic navigation, and merchandising for their successful online business. Hanna Andersson markets clothes to enhance the lives of their customers through quality, functionality, durability, and design. Recognized as one of the top online retailers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , their e-commerce business is complemented by a chain of over ten retail stores as well as an international mail order catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. business. "Our site currently offers the ability to search by item number only. Based on consistent customer feedback, we decided it was time to invest in site search and merchandising," said Alison Polenz, VP of Marketing at Hanna Andersson. "Our customers are sophisticated online shoppers, and want an intuitive and rewarding experience when it comes to looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. just the right clothing item, or complete outfits for the whole family. Improving the browse experience is our first priority; we're looking forward to offering customers an easy way to sort products and dynamically refine their selections. Mercado's merchandising capabilities will also enable us to automate cross-selling and up-selling - so we can, for example, easily and effectively execute our 'complete the look' and family dressing merchandising strategies." Hanna Andersson reviewed offerings from other leading vendors, but selected Mercado because of its merchandising focus and expertise, its tight integration with their analytics provider, and excellent service demonstrated during the evaluation process. "Throughout the selection process, Mercado displayed an understanding that it's not all about brute force (programming) brute force - A primitive programming style in which the programmer relies on the computer's processing power instead of using his own intelligence to simplify the problem, often ignoring problems of scale and applying naive methods suited to small problems directly search in our business. We want customers to be able to find outfits and not just items - this understanding of merchandising was key to selecting Mercado," added Polenz. "The Mercado solution - its merchandising functionality and the underlying technology - was the favorite of both our business and IT teams. We look forward to a long partnership with Mercado." "We are very proud that a company like Hanna Andersson, with such a well-deserved reputation for quality and customer service excellence, recognizes Mercado for its e-commerce expertise and commitment," said Corey Leibow, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mercado. "We are looking forward to helping Hanna Andersson take their already successful site to the next level of customer experience and merchandising excellence." About Mercado Software Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business organizations. By enabling a superior buying experience and equipping e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Organize.com, MSN Shopping MSN Shopping is a member site of the MSN portal. MSN Shopping today is an online comparison shopping site. It aggregates millions of product offers from thousands of retailers. MSN Shopping allows users to search or browse for products. , Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400. About Hanna Andersson Established in 1983, Hanna Andersson was started in Portland, Oregon as a way to provide high-quality children's clothing inspired by the founder's Swedish heritage. Originally, a mail order company, Hanna Andersson has expanded nationwide with 11 retail and 5 outlet locations. Their online business has been very successful since its launch in the mid-nineties and now ranks number 160 on the Internet Retailer Magazine list. |
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