Hanley Wood launches "upscale remodeling" with fall issue.

Hanley Wood (Washington, D.C.) has begun the publication of "Upscale Remodeling" magazine with a Fall issue. The new quarterly title has a controlled circulation of 12,400 professionals at high-end remodeling firms, including ceo's/presidents, controllers, treasurers, general managers, product managers and designers.

The company describes the title as the only magazine written specifically for the remodelers who "are constantly and consistently pushing this exclusive high-end industry forward" and is designed to carry "new ideas, products and inspiration" and reflect the "forward-thinking characteristics of this industry." The premier issue includes articles on scheduling systems and software, finding and retaining trade contractors, luxury kitchens and baths, and upcoming trade shows.

Subsequent issues will cover such topics as sales management, direct mail and demographics, managing backlogs, relationship selling, meeting with clients, design fees, using home shows, open houses and events as marketing vehicles, environmental considerations, consultants, and dealing with suppliers.

Hanley Wood publishes over 30 titles, including 23 other b2b magazines and journals, including such titles as "Builder," "Custom Home," "The Concrete Producer," "The Journal of Light Construction" and "Multifamily Executive." The company also operates 15 construction industry events, 17 web sites, Hanley Wood Marketing (Minneapolis, MN) and Hanley Wood Market Intelligence (Costa Mesa, CA).