Hanes, ABC Sports, and ABC's Enhanced TV Team up to Deliver Interactive Super Bowl XXXVII.Entertainment Editors/Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 17, 2003 ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Sports, in conjunction with the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Internet Group's Enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web division, and Hanes, a division of Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Corporation, will deliver LIVE PC-based interactive TV programming during the ABC Sports telecast of Super Bowl XXXVII Super Bowl XXXVII was the 37th championship game of the modern National Football League (NFL). The game was played on January 26, 2003 at Qualcomm Stadium in San Diego, California following the 2002 regular season. on January 26, beginning at 2:00 PM ET. Enhanced TV coverage will begin during the pre-game show, and continue throughout the game telecast and the post-game show. "ABC's Enhanced TV has always been the industry leader in interactive programming for the biggest Television events." said Rick Mandler, vice president, and GM of the Enhanced TV group. "ETV ETV abbr. educational television ETV n abbr (US) (= Educational Television) → televisión escolar ETV n abbr (US) (= Educational Television will help to engage the largest TV audience of the year with rich interactive content that will turn watching the Super Bowl into the ultimate experience." ETV's PC based interactive TV application includes: "Single Game Fantasy Football," the first of its kind, a live, interactive game enabling players to build a roster of fantasy players from the Super Bowl teams playing on television. Users will then be allowed to make a limited number of substitutions throughout the course of the game to earn points for scoring plays. Fans can compete against friends and other viewers throughout the country during the actual telecast and win prizes. In addition to the game, Enhanced TV's football programming features Live Stats, a real-time, interactive database of game, player, career, and team statistics; Push Channel, which displays enhanced graphics, statistics and trivia synchronous to the action and the Hanes commercial; Instant Polling and Live Comments, which enables users to voice their opinions throughout the game both on the ETV application and on-air. Fans accumulate points based on their performance, and top scorers are eligible for prizes. Each user playing ETV for Super Bowl XXXVII and taking part in free registration, will be eligible to win the grand prize of a trip for two and tickets to the 2004 Pro Bowl in Hawaii. To access the Enhanced TV application, viewers should log on to ESPN.com, and click on the ETV logo, or use Keyword: ETV. Viewers can also access ETV during the Big Game at Superbowl.com. Learn more about ETV anytime by visiting ETV.GO.COM. "ETV will further reinforce our message during the Super Bowl and provide added visibility through a unique and entertaining vehicle to enhance the overall experience for the viewer," said John Ceneviva, senior vice president of branding for Hanes." Along with the sponsorship, Hanes will debut a new commercial, starring Michael Jordan and Jackie Chan, and featuring the new Hanes Tagless underwear T-shirt. During the game and afterwards, the spot and outtakes can be seen on Hanes' site, www.GoTagless.com. Since the kickoff of the 2002-03 football season on ESPN's Sunday Night Football Sunday Night Football can refer to one of three National Football League television series:
Monday Night Football (MNF) is a live television broadcast of the National Football League. , ESPN's Sunday Night Football, ABC's Wild Card Playoff Doubleheader (1/4/03), and the Bowl Championship Series. About Enhanced TV ABC's Enhanced TV programming is delivered via an Internet-connected computer and is controlled by the user while watching the show simultaneously on television. Anyone with a personal computer, connected to the Internet via 28.8 modem or better, will have access to Enhanced TV programming applications. Access to the programming is free to all users; however, users must register in order to be eligible for prizes. ETV has produced two-screen interactive applications for the 1999 Tostitos Fiesta Bowl, 2000 FedEx Orange Bowl, 2001 Super Bowl XXXIV Super Bowl XXXIV was the 34th championship game of the modern National Football League (NFL). The game was played on January 30, 2000, at the Georgia Dome in Atlanta, Georgia, following the 1999 regular season. , Monday Night Football, ESPN's Sunday Night Football & Sunday Night Baseball Sunday Night Baseball is the Major League Baseball game of the week that is televised Sunday nights at 8 p.m, sometimes at 7 pm U.S. ET on ESPN during the regular season. , Lincoln Financial Group Battle @ Bighorn Bighorn, river, United States Bighorn, river, 461 mi (741 km) long, formed in W central Wyo. by the confluence of the Wind and Pop Agie rivers and flowing north to join the Yellowstone River in S Mont. , Academy Awards, Daytime Emmy Awards, Primetime Emmy Awards, American Music Awards, Alias, and SOAPnet. ETV has also produced multi-platform and single screen interactive applications for the 2003 Bowl Championship Series, and the 2003 American Music Awards. For more information about ABC's Enhanced TV, log on to etv.go.com. About Hanes Hanes and Hanes Her Way, the leading brand of underwear, intimates, socks and casual apparel for men, women and children, are marketed by Sara Lee Branded Apparel, a division of Sara Lee Corporation. For additional information about Hanes, please visit www.Hanes.com. |
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