Handset Navigation Users Will Reach 43 Million in 2012 According to New Report 'Mobile Maps and Navigation'.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c68056) has announced the addition of Mobile Maps and Navigation from Berg Insight to their offering.

While the PND segment continues to dominate the personal navigation market in Europe as well as in North America, handset-based mapping and turn-by-turn navigation services are being discovered by an increasing number of mobile subscribers. This report in the LBS Research Series gives first-hand insights into the development of online maps and turn-by-turn navigation services for mobile handsets and provides you with 100+ pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

Understand how the experience of online maps and turn-by-turn navigation can be transferred to mobile devices.

Learn about the latest mobile propositions from leading map and navigation providers.

Identify new business opportunities and revenue models for mobile location based services.

Realize the true commercial potential of local search, mobile maps and handset navigation.

Profit from valuable insights about the most successful technology propositions on the market.

This report answers the following questions:

Can the success for portable navigation devices be repeated with mobile devices?

What are the business models and revenue opportunities for local search and navigation?

What are the main differences and similarities of the European and North American markets?

Who are the leading suppliers of digital maps and geo-content for mobile applications?

How are industry leaders such as Nokia, TomTom, Google and Yahoo! positioning themselves on the emerging market?

Will it be on-board or off-board turn-by-turn navigation solutions that prevail in the mobile space?

What are the future prospects for mobile local search and mapping applications?

Who should buy this report?

Mobile Maps and Navigation is the foremost source of information about the emerging personal navigation market. Whether you are a vendor, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Content Outline:

Executive summary

1 Mobile navigation solutions

2 Map data and content providers

3 Mapping and local search providers

4 Onboard navigation software vendors

5 Server-based navigation solution vendors

6 Case studies: Mobile maps and navigation applications

7 Market forecasts and trends

Glossary

Index

List of Figures

Handset navigation users will reach 43 million in 2012

According to this Berg Insight research report the number of mobile subscribers accessing maps and downloading routes using their mobile handsets in Europe and the USA is expected to grow from 4 million users in 2007 at a compound annual growth rate (CAGR) of 60.8 percent to reach 43 million users in 2012. Revenue from subscriptions and advertisement is expected to reach EU512 million by 2012 from EU96 million in 2007, a CAGR of 39.8 percent.

The growing adoption will be driven mainly by the introduction of GPS-technology in smartphone handsets and bundling of navigation and map content with mobile devices as well as service plans.

This year the successful launch of the GPS-enabled Nokia N95 has opened up the market for handset based navigation in Europe. The US market has evolved further with GPS already being a standard feature in all CDMA-handsets. Sprint Nextel and Verizon Wireless have attracted millions of subscribers to navigation services, a feat which European network operators now hope to repeat. Meanwhile, Nokia is putting its full weight behind a handset-centric map and navigation platform, whereas Google and Yahoo! are extending their existing local search and map propositions with Mobile Web 2.0 applications.

Andre Malm, telecom analyst, Berg Insight says, "Record shipments of PND devices in Europe and the US have introduced the benefits of GPS for motorists. Now the major players in the mobile industry are in hot pursuit of delivering the same experience for pedestrians, commuters and travellers on the handset display."

The author expects that ad-funded services will account for an increasing share of the mobile navigation market. Navigation fits perfectly with local search applications that offer completely new opportunities for advertisers to target consumers in novel ways. Mr Malm urged the mobile industry players to embrace the ad-funded service model in order to stay competitive on the emerging market. "Maps are already available free of charge from a host of sources on the Internet. Soon navigation will reach that stage too pulling away the very foundation for premium rate mobile propositions," said Mr Malm.

Companies Mentioned:

- ALK 

- AND

- Appello Systems

- Augmentra

- Cityneo

- DasOrtliche

- Destinator Technologies

- Eniro

- Garmin

- Google

- HTC 

- InfoPortugal

- Inrix

- ITIS Holdings

- Jentro Technologies

- LocatioNet Systems

- Mappy

- MapQuest

- Mediamobile

- Microsoft

- Mobilkom Austria 

- Motorola

- m-spatial

- NavAll

- Navicore

- NAVIGON

- NAVITIME

- NavNGo

- NAVTEQ

- Networks In Motion

- Nokia

- Novasys

- Pages Jaunes Groupe

- PTV 

- Rand McNally 

- Research In Motion

- ROUTE

- Seat Pagine Gialle 

- SmartRoute Systems

- Tele Atlas

- TeleCommunication Systems

- TeleNav

- Telmap

- The Yell Group

- TomTom

- Trafficmaster

- Trimble

- T-Systems Traffic

- Verizon Wireless

- WaveMarket

- Wayfinder Systems

- Webraska

- Yahoo!

- YellowMap

For more information visit http://www.researchandmarkets.com/reports/c68056

Source: Berg Insight