Hands-On Technology Gains Two New Strategic Investors; Olivetti and R.R. Donnelley also Assume Board Seats.BURLINGAME, Calif.--(BUSINESS WIRE)--Aug. 14, 1995--Hands-On Technology (HOT)(TM), the first multimedia publisher to focus exclusively on the needs of the business market, today announced the addition of Olivetti and R.R. Donnelly as major strategic investors in the company. Corporate officials from both Olivetti and R.R. Donnelley will become members of the HOT board of directors. New members of the board are Barton Faber of R.R. Donnelley Information Services See Information Systems. and Alexandra Giurgiu of Olivetti. HOT develops and publishes real-time insight tools that bring together business "mentors," tools and content. The company's sophisticated CD-ROM-based technology allows users to interact with corporate leaders to develop a customized marketing program based on specific requirements. HOT helps business professionals create winning strategies for product launch, positioning or sales activities. The addition of Olivetti and R.R. Donnelley as strategic investors is significant to HOT's alignment with businesses having complementary technical expertise and presence in key markets. "We are proud that Olivetti and R.R. Donnelley have become strategic investors in HOT," said Michael Mellin, HOT President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "R.R. Donnelley is one of the leaders in establishing electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. businesses, and we count on Olivetti's new multimedia division to help us in localizing and successfully promoting CRUSH crush A combination commodity trade in which soybean futures are purchased and soybean meal or oil futures are sold. Compare reverse crush. (TM) worldwide. This will be a dynamic relationship in which all parties help the other grow and assume a leading role in the fast developing world of interactive multimedia and the convergence of telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. computing computing - computer ." Olivetti Ventures is a major international player in the information technology industry. 4C Ventures L.P., an investment arm of Olivetti, provides insight on innovative and emerging technologies, products, and markets. The company's advanced information technology is a result of knowledge gained through many years of integrating increasingly complex systems. Olivetti business expertise covers five areas: products, systems, services, telecommunications, and multimedia. R.R. Donnelly & Sons, founded in 1864 and headquartered in Chicago, Illinois, is world leader in manufacturing, reproducing, and distributing print and digital information for publishing, retail, merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , and information technology. It specializes in production of catalogs, inserts, magazines, books, directories, and financial documents. HOT is currently producing its first product, CRUSH, a real-time insight tools based on Regis McKenna's proven competitive methodologies. CRUSH enables users to instantly chart the constantly changing competitive environment, and rapidly generate marketing insights and action plans for crushing crushing deaths of newborn animals, especially those in litters, caused by the mother lying on them accidentally. Contributed to by weakness of the neonate or awkward accommodation. A problem in piglets and puppies. Called also overlying. the competition. HOT is also funded by Kleiner Perkins Caufield & Byers, New Enterprise Associates, and several prominent individuals including Bill Campbell, and HOT's Chairman, Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . Founded in 1993, HOT is the first multimedia publisher to focus exclusively on the needs of the business market. HOT's first interactive multimedia products. The Mentor Series(TM), incorporate the proven methods of successful business leaders with an integrated set of tools for comprehensive, customized approach to strategic marketing directions. CRUSH, the first Mentor Series title, will be available in September 1995. -0- Note to Editors: Hands-On Technology, HOT, The Mentor Series, CRUSH and the HOT logo are trademarks of Hand-On Technology, Inc. CONTACT: Hands-On Technology Rick Davis
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