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Hands-On Mobile's "Hero's Lore" Dominates Mobile Gaming Market in Korea. Next Stop? The United States.


Over 25,000 Players Battle Each Other Every Day

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Hands-On Mobile[TM], a leading global publisher of mobile games, lifestyle and personalization products, today announced that its original multiplayer game See multiplayer gaming.  Hero's Lore 2: The Knight of Frozen Sea has hit the top of the charts in Korea, one of the world's most advanced mobile content markets.

"Hero's Lore 2 and its predecessor Hero's Lore have consistently ranked as the number one mobile game in Korea in both sales and user rankings on all 3 major Korean carriers (SK Telecom, KTF KTF Korea Telecom Freetel
KTF Keep The Faith
KTF Keeping the Faith
KTF Kauai Test Facility (Sandia National Laboratories, US)
KTF Kemisk-Tekniska Leverantörförbundet (Swedish union of chemical technical suppliers) 
 and LG Telecom)," said Gilbert Kim, GM of Hands-On Mobile Korea.

Hero's Lore 2 is a network-based mobile, role-playing game role-playing game
n.
A game in which players assume the roles of characters and act out fantastical adventures, the outcomes of which are partially determined by chance, as by the roll of dice.
 consisting of over 200 characters, 100 different map scenarios and over 1,000 community guilds. Due to the viral interactivity and community nature of the game, once it launched it quickly spread among mobile subscribers. Since its launch in November 2006, over 1.5 million network battles have taken place every week and an average of 25,000+ passionate gamers play every day.

Leading Korea industry publications KyungHyang Game News and MPortal report that Hero's Lore and its sequel Hero's Lore 2 top their 2006 mobile user surveys in areas of brand recognition, user experience, game quality and commercial success.

"Interactivity and community are key factors in creating a great mobile game as is demonstrated by the great success of Hero's Lore 2 in one of the world's most competitive mobile markets," said Lynne Crawford, President and COO of Hands-On Mobile. "With today's technology, it's no longer about just single-player games. Innovative games' publishers must embrace the consumer's desire for live competition."

"We will leverage Hero's Lore's great success in Korea by bringing the franchise to additional geographies, including the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  in the second half of 2007," Crawford added.

In addition to Hero's Lore, Hands-On has developed other industry-leading multiplayer, connected games including World Poker Tour For the PBS network with the same abbreviation, see .

The World Poker Tour (Abbreviated WPT) is a series of international poker tournaments featuring most of the world's professional players.
 Texas Hold 'Em Texas hold 'em (also hold'em, holdem) is the most popular poker variant played in casinos in the United States.[1] Hold'em is a community card game where each player may use any combination of the five community cards and their own two hole cards  and World Poker Tour 7 Card Stud. Over 200,000 multiplayer poker hands are played every week making WPT WPT World Poker Tour
WPT Waypoint
WPT Wisconsin Public Television
WPT Watson Poker Tour
WPT Wonderlic Personnel Test
WPT Wavelet Packet Transform
WPT Wireless Power Transmission
WPT Windfall Profit
WPT Wireless Personal Terminal
WPT Word Processing Technician
 Texas Hold 'Em one of the most played and highest revenue-generating poker games in the United States.

About Hands-On Mobile

Hands-On Mobile is a leading global publisher of mobile games, personalization and lifestyle products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS (Cell Broadcast Service) See cell broadcast. , Hasbro, LEGO, Marvel, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com.

Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other product or company names are trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 2007
Words:528
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