HandHeld Entertainment to Present at ARCH Investment Conference on Thursday, September 21 in San Francisco.

SAN FRANCISCO -- HandHeld Entertainment (NASDAQ: ZVUE), (NASDAQ: ZVUEU) today announced that it will participate as a presenter in the ARCH Investment Conference being held this Thursday, September 21 at the Le Meridien Hotel in downtown San Francisco.

The entire event will be Webcast for the public and available online for 90 days through Vcall at http://www.investorcalendar.com/CEPage.asp?ID=109288 and at www.investrend.com.

The LeMeridien is located at 333 Battery Street. Breakfast and registration for the September 21 event begins at 8:30 a.m. (PDT).

Designed to provide presentation venues for small- and micro-cap companies, ARCH conferences are open to qualified investment professionals by invitation only. For more information, institutional investors, buy-side money managers, small/micro cap analysts and portfolio managers may contact German de la Roche via email at [e-mail] or by calling 866-707-7920.

About ARCH Investment Conferences, Inc.

ARCH Investment Conferences is a premier sponsor of investment events for Small and Microcap companies. The Arch Fall conference series began in New York on September 14, 2006 and will be followed by monthly events in New York and San Francisco. With six events slated for Fall 2006, ARCH continues delivering on its promise to be a bridge to the companies of tomorrow. For more information, visit www.archconferences.com.

About HandHeld Entertainment, Inc.

With shares of its common stock and units available for purchase on the NASDAQ Capital Market (ZVUE, ZVUEU) and Boston Stock Market (HDE, HDEU), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store. Its ZVUE portable media players are available for purchase online and in retail locations across the U.S., while portable video lovers can visit HandHeld Entertainment's video content store at www.zvue.com to buy pay-per-download videos or download thousands of free media titles. For more information, visit www.hheld.com or call 415-495-6470.

HandHeld Entertainment and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment's dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others' proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment's filings with the Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.