HandHeld Entertainment and ADV Films, North America's No. 1 Producer-Distributor of Japanese Anime, to Make Anime Movies Available for Download Via www.zvue.com.

SAN FRANCISCO & HOUSTON -- ZVUE.com download store to carry titles like Azumanga Daioh, DNAngel, Elfen Lied, Gilgamesh, Godannaar and Magical Shopping Arcade Abenobashi 

HandHeld Entertainment(TM) (OTCBB: HNDH), the company behind ZVUE(TM) portable media players and the ZVUE.com download store (with thousands of videos available), today announced an agreement with ADV Films, North America's No. 1 producer-distributor of Japanese animation "anime" videos, to make ADV's extensive anime catalog available for instant download at www.ZVUE.com.

The agreement with ADV Films (www.advfilms.com) provides HandHeld Entertainment with a substantial catalog of video-on-demand anime videos available for purchase and instant digital download from an organization that was voted "Best Anime Company" at Anime Expo 2005, North America's largest anime convention, and designated "Overall Favorite Anime Company" in both 2004 and 2005 by the Anime News Network.

"HandHeld Entertainment is at the head of the class by providing anime lovers the ability to instantly purchase their favorite anime movies for portable media players like the ZVUE," said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. "ZVUE users have come to expect the best video downloads from ZVUE.com, and they'll continue to get them with ADV Films because they offer some of the world's best anime movies available."

ADV Films has the largest catalog of any anime studio in America and (through its sister companies) is aligned with the premiere cable network devoted to anime (Anime Network) and the No. 1 anime-manga magazine (Newtype USA). ADV Films' backlist includes hit anime series like Azumanga Daioh, DNAngel, Elfen Lied, Gilgamesh, Godannaar and Magical Shopping Arcade Abenobashi.

"Anime has become big business, and it's getting bigger every day," said ADV Films co-founder and chief executive officer John Ledford. "The popularity of anime continues to grow in the U.S., and our alliance with HandHeld and its ZVUE.com download website means that more fans will have more access to the anime they love."

The addition of ADV Films programming to HandHeld Entertainment's quickly expanding ZTV (www.zvue.com/downloads) digital download store comes on the heels of other recent content announcements from HandHeld Entertainment. These include the addition of world-famous fashion shows from IMG, legendary punk rock videos from Music Video Distributors, a music partnership with eMusic, Latin music videos from Sunflower Entertainment, the acquisition of 1,500 full-length films and television shows from Worldvision Cinema, comedic movies from Fun Little Movies, extreme sports videos from TotalVid, independent films from StoryPIPE.com, and classic TV programs and cartoons from LikeTelevision.

About the ZVUE

Available today in approximately 1,800 Wal-Mart stores around the United States, as well as on the Internet, the $99 (US) ZVUE plays videos and MP3 files available from the ZVUE.com download store and also lets users view digital pictures from a digital camera or home video from a camcorder. The ZVUE offers full-color video and clear audio sound that gives users a robust, on-the-go digital experience when coupled with downloadable content from the ZVUE Web site.

About ADV Films

In the 14 years since its inception, ADV Films has become the No. 1 producer-distributor of Japanese animation ("anime") for the North American market and has also developed a leadership position in the UK. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X. In 2005 ADV Films was voted "Best Anime Company" in the SPJA awards, presented at Anime Expo, North America's largest anime convention. The readers of Anime News Network designated ADV Films "Overall Favorite Anime Company" in both 2004 and 2005.

About HandHeld Entertainment, Inc.

HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store. Its ZVUE portable media players are available for purchase online and in approximately 1,800 retail locations across the United States, while portable video lovers can visit ZTV (HandHeld Entertainment's video content store at www.zvue.com) to buy pay-per-download videos or download thousands of free media titles. For more information, visit www.hheld.com or call 415-495-6470.

HandHeld Entertainment, ZVUE and ZTV are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment's dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others' proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment's filings with the Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.