HandHeld Entertainment Announces Investor Conference Call and Webcast.

Company management will elaborate on its business model and its strategic partnering initiative

SAN FRANCISCO -- HandHeld Entertainment[TM] (Nasdaq:ZVUE) (Nasdaq:ZVUEW), a digital-media-to-go company with a family of portable media players available at mass-market prices as well as its own online video content store, will host a conference call and associated Webcast for investors on Tuesday, November 14, 2006 at 4:15 p.m. (EST)/1:15 pm (PST).

Jeff Oscodar, president and chief executive officer of HandHeld Entertainment, commented, "This will be the first public conference call we have held for investors since we began trading as a public company in March of this year. We are eager to publicly articulate our accomplishments to date as well as expound upon our business plan and prospects going forward."

Mr. Oscodar continued, "We are one of only two companies that currently offer both a personal video player (PVP) as well as an online store where video content can be legally downloaded to a PVP or a PC. The key difference between HandHeld and our competition is that our solution is both complete and open to all device manufacturers. Zvue.com offers one of the largest libraries of legally purchasable digital videos on the Internet today. We plan to become the largest provider of legal downloadable videos for anyone using a portable video player that supports Windows Media Video (WMV) with Digital Rights Management (DRM)."

Mr. Oscodar concluded, "Lastly, we will provide some insight into discussions and negotiations we have ongoing with content owners regarding the prospects and timing of adding additional compelling video content available for purchase and download from our online video store."

Conference call/Webcast particulars are as follows:

* Date: Tuesday, November 14, 2006.

* Time: 4:15 p.m. (EST)/1:15 p.m. (PST).

* Dial in number: 877-407-0778.

* Dial in number for international participants: 201-689-8565.

* A live Internet broadcast and slide presentation will be accessible at http://www.hheld.com/ir or at www.InvestorCalendar.com.

* Replay Number(s): 877-660-6853 in the U.S. and 201-612-7415 for international callers. Replay Passcodes (both required for playback): Account #: 286; Conference ID #: 215796.

* Investors will be able to access a replay of the conference call and the Webcast on the Internet at the corporate Web site at http://www.hheld.com/ir or at www.InvestorCalendar.com.

Those choosing to listen via telephone are encouraged to call in at least 10 minutes prior to the start of the call to allow time to register with the operator.

About ZVUE.com

Handheld Entertainment's online video store at http://www.zvue.com currently has more than 11,000 videos and video segments under contract and more than 3,200 available for purchase and download, including 2,200 music videos from the SONY BMG MUSIC ENTERTAINMENT collection which includes the most popular artists and recording acts in genres ranging from country to jazz and from pop to rock. In addition, ZVUE.com also features a growing library of other video selections, including anime movies, cartoons, independent films, documentaries, news, entertainment and sports programs, and other forms of video content.

About the ZVUE

Available today in more than 1,800 Wal-Mart stores around the United States, as well as online at such locations as Amazon.com, the $99 (US) ZVUE portable media player plays videos and MP3 files available from the ZVUE.com download store and also allows users to view digital pictures from a digital camera or home video from a camcorder. The ZVUE offers full-color video and clear audio sound that gives users a robust, on-the-go digital experience when coupled with downloadable content from the ZVUE Web site.

About HandHeld Entertainment, Inc.

With shares of its common stock and warrants available for purchase on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store. Its ZVUE[TM] portable media players are available for purchase online and in more than 1,800 retail locations across the U.S., while portable video lovers can visit HandHeld Entertainment's video download store, ZVUE.com[TM] at www.zvue.com to buy pay-per-download videos or download thousands of free media titles. For more information, visit www.hheld.com/ir or call 415-495-6470.

HandHeld Entertainment, ZVUE and ZVUE.com are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment's dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others' proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment's filings with the Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.