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HandHeld Entertainment Adds a Little Spice to Its ZTV Digital Download Store by Licensing Sunflower Entertainment's Latin Music Video Library; New Latin Music Videos Bring Increased Content Choices for ZVUE Users.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- HandHeld Entertainment(TM) (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:HNDH), today announced that it has reached an agreement to license the Latin music video library of Sunflower Entertainment for digital distribution and download through ZTV ZTV Zusätzliche Technische Vertragsbedingungen (German) (TM), HandHeld Entertainment's digital download The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance.  store at www.ZVUE.com for play on its ZVUE(TM) portable media players.

Sunflower Entertainment, one of the world's largest sources of independent Latin music videos, contains a broad range of Latin music including Reggaeton, Urban Latin, Salsa Bachata Bachata, a form of music and dance that originated in the countryside and the rural marginal neighborhoods of Dominican Republic. Its subjects are often romantic; especially prevalent are tales of heartbreak and sadness. , Latin Alternative Latin Alternative, or Alterlatino, is the brand of Latin music produced combinating genres like Alternative Rock, Electronica, Metal, New Wave, Pop Rock, Punk Rock, Reggae, Heavy Metal or Ska with traditional latin american sounds. , Latin Jazz Latin jazz is the general term given to music that combines rhythms from African and Latin American countries with jazz and classical harmonies from Latin America, the Caribbean, Europe and United States.

The two main categories of Latin Jazz are Brazilian and Afro-Cuban.
, Regional Mexican, Rock en Espanol, Son Cubano, Cumbia cum·bi·a  
n.
1. A Latin-American dance originating among African slave populations on Colombia's Atlantic coast and characterized by short sliding steps.

2. Music for this dance.
 and Vallenato. The catalog features popular artists from the legendary Discos Fuentes catalog such as Joe Arroyo, Sonora Carruseles, La Sonora Dinamita La Sonora Dinamita is a Colombian cumbia group. As one of the first cumbia groups to reach international success, it is credited with helping to popularize the genre throughout Latin America. , and Fruko y Sus Tesos Fruko y sus Tesos is a salsa group from Colombia which enjoys immsense popularity throughout the Latin American world. It was formed in 1970 by Ernesto Fruko Estrada who modeled it after the New York salsa sound of the Fania All-Stars, one of the leading salsa groups at the time. , as well as rising stars such as producer/recording artists Bimbo, Hancel, Propheta and Judiny, salsa singer Aris Martinez, and the band Pablo Bachata.

"The addition of Sunflower Entertainment's Latin music videos to our ZTV download store gives ZVUE users even more choice in the mobile entertainment they want to enjoy," said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. "The influence and popularity of Latin music is undeniable, and what better place to watch Latin music videos than on a ZVUE?"

The Sunflower Entertainment agreement comes on the heels of recent HandHeld Entertainment announcements, including acquiring 1,500 full-length films and television shows from Worldvision Cinema, comedic movies from Fun Little Movies, extreme sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 videos from TotalVid, independent films from StoryPIPE.com and classic TV programs and cartoons from LikeTelevision.

"HandHeld Entertainment is a great partner for Sunflower Entertainment," said Juan Carlos Juan Car·los   Born 1938.

King of Spain (since 1975) who acceded to the throne on the death of Francisco Franco and helped restore parliamentary democracy.

Noun 1.
 Barguil, of Sunflower Entertainment. "Latin music is taking America by storm and we're happy to make our library of Latin music videos available to a growing ZVUE community."

Other Sunflower Entertainment artists that will be available from the ZTV download store include: Chiqui Rodriguez, Joselito, Orun Recording artists Congregacion de Habana and Maria Victoria y Su Latin Son, from the Mambo City Label, Lusito Rosario, JoL, Lauriant Rash, Eddy Eddy, and Nite and Day and Urban Latin and Reggaeton artists M.A.F.U. Crew, and L.C.D.

About the ZVUE

Available today in more than 1,800 Wal-Mart stores around the United States, the $99 ZVUE plays videos and MP3 files available from the ZVUE.com download store and also lets users view digital pictures from a digital camera or home video from a camcorder. The ZVUE offers full-color video and clear audio sound that gives users a robust, on-the-go digital experience when coupled with downloadable content from the ZVUE Web site.

About Sunflower Entertainment

Sunflower Entertainment is the place to license both masters and publishing of some of the greatest Latin music from the traditional styles of Salsa, Bachata, Cumbia, Vallenato, Latin Jazz, Regional Mexican and Son Cubano, to the current sounds of Rock en Espanol, Latin Alternative, Urban Latin, Reggaeton and everything in between. The catalog features such popular artists from the legendary Discos Fuentes catalog as Joe Arroyo, Sonora Carruseles, La Sonora Dinamita, and Fruko y Sus Tesos, as well as rising stars such as producer/recording artists Propheta and Judiny, salsa singer Aris Martinez, and the band Pablo Bachata. Chiqui Rodriguez, Joselito, Orun Recording artists Congregacion de Habana, Raul Planas and Maria Victoria y Su Latin Son, and from the Mambo City Label, Lusito Rosario, JoL, Lauriant Rash, Eddy Eddy, and Nite and Day. For more information, visit http://www.sunflower-ent.com or call 212-246-3333.

About HandHeld Entertainment, Inc.

HandHeld Entertainment is a "pure play" digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store. Its ZVUE portable media players are available for purchase online and in more than 1,800 retail locations across the United States, while portable video lovers can visit ZTV (HandHeld Entertainment's video content store at www.zvue.com) to buy pay-per-download videos or download thousands of free media titles. For more information, visit www.hheld.com or call 415-495-6470.

HandHeld Entertainment, ZVUE and ZTV are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment's dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others' proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment's filings with the Securities and Exchange Commission, including Current Reports on Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 2006
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