Hand Held Products Implements Value-based CustomerCentric Selling Process.SKANEATELES FALLS, N.Y. -- Unique approach demonstrates company's concentrated mission to help customers and partners achieve profitability Hand Held Products(TM), Inc., a leader in image based data collection systems for mobile, in-premise and transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. applications, announced the full implementation of its CustomerCentric Selling(R) (CCS (1) (Common Channel Signaling) A communications system in which one channel is used for signaling and different channels are used for voice/data transmission. Signaling System 7 (SS7) is a CCS system, also known as CCS7. See SS7. ) process. Following consultation with Bosworth & Kenney, a sales process-training firm, Hand Held Products customized an enterprise-wide process unique to its technology products as well as to the core markets that it serves. As a result of the process implementation, Hand Held Products will better serve its customer's needs and channel partner's business goals through intelligent market knowledge and product applicability. "We rolled out our unique CustomerCentric Selling process to all functions of the organization that touch the customer, not just the sales division," said Tim Votaw, Hand Held Products' vice president, Americas' sales and marketing. "We believe that customers and partners experience more value in our organization's products and services when everyone understands their issues and challenges. A company that employs a 'siloed' customer process will be unsuccessful." Several of the aspects associated with Hand Held Products' CCS process include: --Holding business discussions as opposed to sales presentations. --Crafting marketing messages that directly address a customer's business challenges rather than product specifications. --Focusing on how customers use Hand Held Products devices and technology to reach a goal or solve a problem. Additionally, Hand Held Products is bringing greater value to customers and partners through it Sales Ready Messaging(TM) Supply Chain, an integral part of the CCS Process. This includes applying more usage oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. messaging and scenarios rather than technical jargon jargon, pejorative term applied to speech or writing that is considered meaningless, unintelligible, or ugly. In one sense the term is applied to the special language of a profession, which may be unnecessarily complicated, e.g., "medical jargon. , and consistently packaging product messages across all industries. "By implementing this value-based customer process, Hand Held Products is clearly differentiating itself from the competition," continued Votaw. "Since up to 90% of marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. is never used by sales divisions, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , we strive to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems our teams to have these business discussions, not to just hand out brochures." The rollout of CCS and other customer-focused initiatives have already paid dividends as Hand Held Products' revenues increased 40% over the past fiscal year. About Hand Held Products With headquarters in Central New York Central New York is a term used to broadly describe the central region of New York State, roughly including the following counties and cities: Cayuga County – Auburn Cortland County – Cortland Madison County – Oneida , Hand Held Products is a worldwide leading manufacturer of image based data collection systems for mobile, wireless, and transaction processing solutions. Through its proprietary Adaptus(TM) Imaging Technology platform, Hand Held Products is dedicated to delivering innovative imaging solutions, reliability and durability to its customers and partners through more than 30 sales offices and hundreds of resellers. Hand Held Products is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and is represented in every major market and geographic region of the world. To find out how Hand Held Products can help you at the point-of-sale, on the sales floor, in the warehouse or on the delivery truck, call us at 1-800-582-4263. Or visit us at handheld.com. About Bosworth & Kenney Bosworth & Kenney is a CustomerCentric Systems affiliate that helps companies to create targeted sales-ready messaging(R) using the CustomerCentric Selling(R) Process. The company works with businesses to develop a sales-ready message map that effectively positions their unique and compelling "selling story." For further information visit Bosworth & Kenney at www.Bosworth-KenneySelling.com. This material contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , which involve risks and uncertainties that may cause actual results to differ materially from those projected in this publication. While Hand Held Products believes its statements to be reliable, all information/projections/statements/opinions expressed herein are based on information available as of the date of publication and are subject to change without notice. |
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