Hampton Hotels Celebrate Innovation and Creativity With National "Proud to Be a Bed Head" Recognition.Campaign Earns National Reggie Award On The Heels of RACie Award Accolade MEMPHIS Memphis, city, ancient Egypt Memphis (mĕm`fĭs), ancient city of Egypt, capital of the Old Kingdom (c.3100–c.2258 B.C.), at the apex of the Nile delta and 12 mi (18 km) from Cairo. , Tenn. -- Hampton (www.hampton.com), the national brand of more than 1,400 mid-priced Hampton Inn[R] and Hampton Inn & Suites[R] hotels, today announced that it has been recognized by the Promotion Marketing Association (PMA PMA (papillary-marginal-attached), n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation. PMA Progressive muscular atrophy ) at the association's annual Reggie Awards with the "Big Idea Chair" award presented by Yahoo! for the most creative idea for the hotel chain's "Proud to be a Bed Head" campaign. Hampton was also the recipient of a silver award for Interactive/Online/Wireless Promotion and a Bronze Award Several organizations issue awards with this name:
The award was presented at a gala held during PMA's annual conference in Chicago on March 22. The Reggie Awards are dedicated to recognizing superior promotional thinking, creativity, execution and results across the full spectrum of promotional/integrated marketing. -- "Big Idea Chair" Award -- by Yahoo! The Hampton brand's "Proud To Be A Bed Head" campaign -- Silver Award -- Interactive/Online/Wireless Promotion (No budgetary parameters) The Hampton brand's "Proud To Be A Bed Head" campaign -- Bronze Award -- Event Marketing (No budgetary parameters) The Hampton brand's "Proud To Be A Bed Head" campaign Developed by Draftfcb and Hall Event Group, the "Proud to Be a Bed Head" program was built through a truly integrated agency effort that used a combination of traditional and non-traditional mediums to support the 360-degree-marketing plan spanning television, print, Internet, direct mail, experiential and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . "Through this campaign, we wanted to turn our travelers into Bed Heads who can get a great night of sleep while away from home and enjoy the gleeful glee·ful adj. Full of jubilant delight; joyful. glee  ful·ly adv.glee , rumpled look of sleeping soundly - and that is exactly what this campaign accomplished," said Judy Christa-Cathey, vice president, Hampton brand marketing. "We are delighted with this recognition from the Promotion Marketing Association, and we look forward to launching more innovative and exciting campaigns in the years to come." In addition to these distinguished honors at the Reggie Awards, the "Proud to Be a Bed Head" campaign was also recognized at the RACie Awards held in Chicago on February 8, where Hampton took Silver in the "Innovation category." About the PMA Established in 1911, the Promotion Marketing Association, Inc. (PMA) is the premier resource for research, education and collaboration for marketing professionals. Representing the $350 billion promotion marketing industry, the organization is comprised of thousands of brands, including a majority of Fortune 500 companies, top marketing agencies, suppliers of promotion products and services, law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About Hampton Hotels Hampton, which includes Hampton Inn and Hampton Inn & Suites hotels, is a mid-priced leader in the lodging segment. Hampton is part of Hilton Hotels Corporation Hilton Hotels Corporation (NYSE: HLT) is one of the leading global hospitality companies. As of April 2007 there are 2,645 hotels and 485,000 rooms employing 105,000 people in more than 80 countries. , the leading global hospitality company, with more than 2,900 hotels and 500,000 rooms in 78 countries and territories, including 105,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton([R]), Conrad([R]), Doubletree([R]), Embassy Suites Hotels Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms that is owned by Hilton Hotels Corporation. Embassy Suites is an upscale chain of all-suite hotels. All guest rooms of this chain feature a separate living area as well as a sleeping area. ([R]), Hampton Inn([R]), Hampton Inn & Suites([R]), Hilton Garden Inn Hilton Garden Inn is the name of a chain of hotels operated by Hilton Hotels Corporation. Hilton Garden Inns are considered to be upscale, mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand. ([R]), Hilton Grand Vacations[TM], Homewood Suites by Hilton([R]) and The Waldorf=Astoria Collection([R]). The Hilton Family The Hilton family is a successful American family founded by hotel magnate Conrad Hilton (1887-1979). His descendants continue to hold varying degrees of wealth and status as socialites, and some have become famous, such as great-granddaughter Paris Hilton and Nicky Hilton of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable[R]. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity. Hilton Hotels
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