Hair donations make history.When WLBT meteorologist Barbie Bassett challenged viewers to join her in donating eight inches of hair to make wigs for cancer-patients, Mississippi men, women, and children responded en mass. On May 21 at the Mississippi Institute of Aesthetics, Nails, and Cosmetology cos·me·tol·o·gy n. The study or art of cosmetics and their use. [French cosmétologie : cosmétique, cosmetic; see cosmetic + -logie, -logy. in Clinton, hair donors supplied nearly 900 ponytails to the Pantene Beautiful Lengths Pantene in partnership with the Entertainment Industry Foundation (EIF), created Pantene Beautiful Lengths in July 2006. This first-of-its-kind charitable campaign encourages individuals to grow, cut, and donate their healthy hair to make free wigs for women who have campaign. First Lady Marsha Barbour and Clinton Mayor Rosemary Aultman also attended the event to offer support. Pantene Beautiful Lengths, launched by Pantene and the Entertainment Industry Foundation (EIF EIF Eukaryotic Initiation Factor EIF Eukaryotic Translation Initiation Factor EIF European Investment Fund EIF Edinburgh International Festival EIF Entry Into Force EIF Entertainment Industry Foundation EIF European Interoperability Framework ), is a nationwide hair-cutting drive to make free wigs for women who have lost their hair as a result of cancer treatment. The drive has received nearly 12,500 hair donations since its July 2006 beginnings. Hair donations for the Pantene Beautiful Lengths campaign are made into high-quality wigs and distributed at no cost to cancer patients through the American Cancer Society's national network of wig banks, according to Emily DeLizza of DeVries Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . "The event was incredible!" said DeLizza, who witnessed the hair donations in Clinton. "The generosity and kindness we saw from Mississippi were truly inspiring." According to the American Cancer Society American Cancer Society, n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research, , nearly 700,000 adult American women will be diagnosed with cancer this year alone, and more than one in three women will develop some form of cancer in her lifetime. Between Mississippi's record-breaking hair donation event and a similar event in Cincinatti, Ohio, on the same day, Pantene Beautiful Lengths collected enough ponytails to create approximately 250 wigs for women battling cancer. For more information about Pantene Beautiful Lengths, visit www.beautifullengths.com. |
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