Haier, Top-tier TV Manufacturer in China, Selects Genesis Video Controllers for Premium and Mid-range LCD TV Platforms; Cortez, Hudson and Malibu Solutions for TVs Sold in China and Europe.

SAN JOSE, Calif. -- Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors and other consumer display products, today announced that Haier Group, a leading TV and consumer electronics manufacturer in China, has designed Genesis Microchip's FLI8532 (Cortez), FLI8125 (Hudson) and gm1501 (Malibu) video controllers into its new mid-range and premium LCD TV models now available in China and Europe. Ranging in size from 26 inches to 42 inches, models L26A9-AK, L32A9A, L37A9K-AK, L37A9A-AK, L39A10-AK, L40A9A-AK, L42A9A-AK all use a single-chip solution from Genesis while model L42A9A uses a combination of Cortez and Hudson video controllers.

"The Genesis portfolio of video controllers and Faroudja technologies, as well as their in-country engineering and support experts, make them an integral part of our TV business to help us achieve our goal of offering superior flat-panel televisions with award-winning image quality," said Yu Zida, vice president, Haier Group. "By aligning our highly regarded brand and technologies with those of Genesis Microchip, the TV markets in China and Europe have reacted very positively to our new product launches."

"Haier is a leading TV manufacturer in both brand and sales and we are delighted that they have named Genesis as the primary supplier of their video processing solutions," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "In this competitive market, Genesis is repeatedly chosen because of two key factors, industry-leading technology that produces outstanding image quality and expert, on-site design support."

For more information on Genesis Microchip's product portfolio of flat-panel TV controllers, please visit http://www.gnss.com/prod_fp_tv.phtml.

About Haier Group

Haier was incorporated in 1984 and over the past 20 years, the company has witnessed significant success and growth, now a transnational organization widely recognized in the world community. Haier manufactures a wide range of consumer electronics and household electrical appliances, exporting products to more than 100 countries. In 2004, Haier's global sales hit RMB101.6 billion and the Haier brand, ranked number one in China's Top 10 Global Brands in 2005, also topped all Chinese trademarks in a nationwide survey. Haier CEO, Zhang Ruimin, was listed as one of the World's 30 Most Respected Entrepreneurs issued by Financial Times on 7th December, 1999, ranked 6th of Asia's 25 Most Powerful People in Business in Fortune Magazine in 2004 and first of the 25 Most Powerful Business Leaders Inside China in Fortune's Chinese Edition in 2005. Haier's international promotion framework encompasses global networks from design, procurement, production, distribution and after-sales services. Haier has established 10 manufacture complexes, 30 overseas production factories, 8 design centers and 58,800 sales agents worldwide. For more information please visit http://www.haier.com.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.