Haggin Marketing Acquires The Chicago Catalog Group.Acquisition Enhances Multi-Channel Direct Marketing Capabilities and Expands Agency Footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & CHICAGO -- Haggin Marketing, Inc., a leading multi-channel direct marketing agency, today announced that it has acquired The Chicago Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. Group ("CCG CCG Chicago CCG Collectible Card Game CCG Canadian Coast Guard CCG Country Commercial Guide CCG Children's Cancer Group CCG Commission Canadienne des Grains (Canadian Grain Commission) ") to enhance its business-to-business and business-to-consumer direct marketing capabilities. Haggin Marketing's acquisition of CCG augments its multi-channel direct marketing services and bolsters the agency's national footprint. Haggin Marketing is financially backed by Lake Capital, a private equity firm that invests in growing services companies. Founded in 1996 by Charlene Gervais, president, and Mike Lapchick, creative director, CCG is a leader in the design and production of catalogs, direct mail pieces, and other marketing-related collateral for business-to-business and business-to-consumer applications. CCG is uniquely qualified in every aspect of catalog and collateral development, including creative direction, copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. , full service in-house photography, production and print management. "Adding CCG's particular expertise in business-to-business advertising to our growing slate of direct response services is a perfect fit for our growth plans as an agency," said Jeff Haggin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Haggin Marketing. "We have primarily focused on the business-to-consumer side of the business, and the combination of the Haggin brand and CCG's experience enables us to expand our service offerings and to serve new markets." CCG will operate under the Haggin Marketing brand and will remain in Chicago, with Gervais and Lapchick continuing in their leadership roles. "We are excited to become part of Haggin Marketing and to gain access to the talents and resources the agency has to offer," said Charlene Gervais. "Moreover, we are eager to work with Haggin to provide "BRANDACTIONAL[R]" advertising frameworks to our projects. In addition, our clients will benefit from Haggin's experience working with Fortune 500 companies to use direct media to reach markets and develop their brands," added Mike Lapchick. No transaction terms have been disclosed. About The Chicago Catalog Group The Chicago Catalog Group is a premier designer and producer of catalogs, direct mail pieces, and other marketing-related collateral. Recognized for its strategic development and creative execution of direct marketing applications, CCG provides creative direction, copywriting, full service in-house photography, production and print management for its clients. More information about CCG is available at www.chicagocatalog.com. About Haggin Marketing Haggin Marketing provides strategic marketing planning, creative, production, media and distribution and analytics services in a multi-channel environment for its clients. With a specialty in catalog marketing, direct mail, FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator media, retail, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and e-commerce, the agency's blue chip roster includes Amazon.com, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AT&T, Cingular, Cintas, Dell, eBay, Sunglass Hut International Sunglass Hut International is North America's largest retailer of sunglasses. The company was founded in 1971 and acquired by Luxottica in 2001. History The Start of SGH Sunglass Hut was founded in 1971 by Sanford Ziff in Miami, Florida. , and more. Additional information about Haggin Marketing is available at www.hagginmarketing.com. About Lake Capital Lake Capital is a private equity firm that focuses on investments in service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com. |
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