Hacker-Pschorr Teams Up With Yakima For July Promotion; Hacker-Pschorr Offers 'Pswheat' Sweepstakes and Rebate Offers.Business Editors WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 6, 2004 Hacker-Pschorr and Yakima have teamed up for a cross-promotion this July that will offer consumers a cash rebate on any Yakima roof top cargo box and a chance to win a Yakima Platinum Pro 16S roof top cargo box. The Hacker-Pschorr/Yakima sweepstakes begins July 1st and runs through August 15th. Six winners will be chosen including one national winner and one winner each in Illinois, Michigan, Minnesota, New Jersey and Wisconsin. Sweepstakes entry forms will be featured in both on-premise and off-premise accounts. In addition to the sweepstakes, off-premise accounts will feature a $25 consumer rebate off any Yakima roof top cargo box that is purchased between July 1st and August 15th, redeemable at any Yakima retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → , where legal. Yakima and Hacker-Pschorr have produced inflatable display enhancers to be used both on and off-premise to promote the rebate and sweepstakes. Consumers visiting on-premise accounts can get involved with the promotion using the Hacker-Pschorr interactive game coaster. The "tic-tac-toe" coaster features game pieces with Hacker-Pschorr and Yakima icons. Intended as a fun on-premise activity for bar patrons the interactive coaster supports the focus on Hacker-Pschorr's Weisse style with the game artwork featuring a wheat field. The July promotion is a continuation of Hacker-Pschorr's "Pswheat!" campaign featured on POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale and all promotional elements. Pronounced "Ps-sweet" - the new tagline brings together traditional and modern elements including the brand's wheat style of beer, the play off the "P" in Pschorr and the popular saying - "sweet" - used when people see or experience something cool, unexpected or awesome. "Pswheat" is featured on "take-one" Hacker-Pschorr logo stickers that consumers can stick on sporting gear or their Yakima roof top cargo box. The sticker tear pads can be used both on and off-premise. Also produced for the July promotion is a case card decoration using the "Pswheat" tagline to re-enforce the theme of the promotion. "The Yakima and Hacker-Pschorr brands share a common consumer that pursues an active, outdoor lifestyle," commented Mary Anschutz, brand manager for Hacker-Pschorr at Star Brand Imports. "Consumers will use their roof top cargo box to carry their snowboard, backpacks, kayaking Kayaking is the use of a kayak for moving across water. Kayaking is differentiated from canoeing by the fact that a kayak has a closed cockpit and a canoe has an open cockpit. They also use a two bladed paddle. Another major difference is in the way the paddler sits in the boat. gear or other outdoor equipment, then meet up with friends at the end of a day of adventure to enjoy a Hacker-Pschorr Weisse and relive their 'sweet' experience." All promotional items will be available for execution in July. About Hacker-Pschorr: The history of the Hacker-Pschorr brewery Hacker-Pschorr Brewery traces its ancestry back to 1417 when the Hacker brewery was founded in Munich, Germany, 99 years before the enactment of the Reinheitsgebot Purity Law of 1516. In the late 18th century, Joseph Pschorr bought the Hacker brewery from his father-in-law. , in Munich, Germany, can be traced back as far as 1417. Hacker-Pschorr is available in Weisse, Weisse Dark, Original Oktoberfest and Munich Edelhell. About Star Brand Imports: Star Brand Imports, based in White Plains, NY, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti For other uses, see Moretti. Birra Moretti was an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken International. , produced in Northern Italy Northern Italy comprises of two areas belonging to NUTS level 1:
n. A restaurant serving alcoholic beverages, especially beer, as well as food. [French, from brasser, to malt, brew, from Old French bracier, from Vulgar Latin Fischer S.A. in Strasbourg, France. In 1996, Brasserie Fischer S.A. was sold to Heineken. For more information, please visit www.starbrandimports.com. About Watermark watermark: see paper. See digital watermark. WaterMark is a leader in technical products for outdoor recreation and manufactures and distributes the Yakima(R) line of car racks along with the Rhode Gear(R) line of vehicle racks. WaterMark also designs and manufactures the industry's most complete line of whitewater, touring and recreation kayaks. It includes the brand names Dagger(R), Perception(R) and Mainstream(R), as well as the Harmony(R) line of paddlesports accessories, AT(R) Paddles, and the SOSPENDERS(R) line of personal flotation devices A personal flotation device (also named PFD, lifejacket, life preserver, Mae West, life vest, life saver, cork jacket, life belt . It has offices in Easley, South Carolina Easley is a growing suburb of Greenville in Pickens County, South Carolina, USA. The population was 17,754 at the 2000 census. Easley has been hosting the [3]Big League World Series for several years and will host it again in 2007. and headquarters in Arcata, California Arcata is a city, adjacent to Humboldt Bay, in Humboldt County, California, United States. The population was 16,651 during the 2000 Census. This college town is home to both the Humboldt State University and the Humboldt Crabs, a successful semi-professional baseball team. . |
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