Haagen-Dazs.The Wall Street Journal reports that Haagen-Dazs is planning a "Haagen-Dazs Loves Honey Bee" program for later this year. The program is aimed at raising consumer awareness that the honeybee honeybee Broadly, any bee that makes honey (any insect of the tribe Apini, family Apidae); more strictly, one of the four species constituting the genus Apis. The term is usually applied to one species, the domestic honeybee (A. population has been shrinking drastically in recent years, 25% alone in the past year. The brand was moved to create the campaign because it uses a lot of natural honey in its flavors in addition to other ingredients like nuts, fruits and berries that are available because of the pollinating done by the bees. The WSJ WSJ Wall Street Journal WSJ Wisconsin State Journal (Madison, WI) WSJ Web Services Journal WSJ Winston-Salem Journal (North Carolina) WSJ Wagle Street Journal (Kathmandu, Nepal blog) notes that the campaign will extend across television and print, and all of the flavors that are impacted (40% of all Haagen-Dazs flavors) will have a burst on the package that will explain the problem, what Haagen-Dazs is doing to help and how people can be involved. CNNMoney.com, reporting on the same story, notes that the company is donating $250,000 to both Pennsylvania State University Pennsylvania State University, main campus at University Park, State College; land-grant and state supported; coeducational; chartered 1855, opened 1859 as Farmers' High School. and the University of California, Davis The University of California, Davis, commonly known as UC Davis, is one of the ten campuses of the University of California, and was established as the University Farm in 1905. to fundresearch into the bee colony collapse disorder Colony Collapse Disorder (or CCD) is a little-understood phenomenon in which worker bees from a beehive or Western honey bee colony abruptly disappear. CCD was originally found in Western honey bee colonies in North America in late 2006. . |
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