Printer Friendly

HYUNDAI LAUNCHES UNIQUE EMPLOYEE TEST DRIVE PROGRAM

 Marathon Drive Takes Employees 50,000 Miles in 294 Days
 FOUNTAIN VALLEY, Calif., July 22 /PRNewswire/ -- Demonstrating its


commitment to quality assurance, Hyundai Motor America (HMA) today announced the launch of a unique employee test-drive program for its all-new 1995 Sonata model. Designed to measure reliability, durability and overall performance, the test-drive program will involve hundreds of HMA employees who will evaluate the Sonata over a seven-month period. The employees, volunteers from all areas of Hyundai operations, from administration through the executive offices, will conduct strategic evaluation of the new Sonata on predesigned, one-day driving routes.
 "Hyundai's 1995 Sonata will be our most advanced and well-built model. Any suggested quality improvements made as a result of the employee test drive program will only further enhance the car," said Doug Mazza, HMA executive vice president and chief operating officer. "Employee evaluations will provide valuable data for our factory to ensure that the 1995 Sonata is of the highest quality possible."
 The daily seven and a half-hour test-drives will occur until 50,000 miles are accumulated on each vehicle. Teams of two employees will work together on the project. One employee will drive the standard four-cylinder double overhead cam Sonata and another will drive the optional V6 Sonata. Vehicles will be reviewed over approximately 350 miles on one of five pre-determined driving routes. The routes consist of varied terrain and include different altitudes, climates and traffic conditions.
 The employee drivers will be able to communicate with each other by radio, and will switch cars periodically during the day to ensure each driver has fully evaluated both Sonata models. The employees will be paid for their day of driving and given an allowance for incidental expenses.
 Participating employees will submit their findings through a specially developed comprehensive evaluation form. Results will be compiled daily and submitted to Hyundai's manufacturing facility in Ulsan, South Korea. Engineers will use the data to make quality refinements which will be included in the final 1995 Sonata production models.
 The employee test drive program is simultaneously being conducted in the Southeast region of the country and the East Coast.
 -0- 7/22/93
 /EDITOR'S NOTE: These free photos are available immediately to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, call 214-416-3686./
 /CONTACT: Dotty Diemer of Hyundai Motor America, 714-965-3470 or Bill Manassero of The Spindler Organization, 714-965-3119, for Hyundai Motor America/


CO: Hyundai Motor America ST: California IN: AUT SU:

BP -- LA018 -- 4631 07/22/93 14:03 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 22, 1993
Words:424
Previous Article:AUSTIN'S INTERNATIONAL SET TO OPEN NEW RESTAURANTS AND START FRANCHISING
Next Article:GEMINI ENERGY CORP. TO DRILL NEW WELL
Topics:


Related Articles
HYUNDAI HELPS RIOT-TORN L.A. RECOVER
HYUNDAI ACADEMY OF AUTOMOTIVE TECHNOLOGY OPENED FOR LOS ANGELES YOUTHS
HYUNDAI MOTOR AMERICA JOINS FORCES WITH EASTER SEALS TO HELP AMERICANS WITH DIABILITIES; SPOKESPERSON PAT BOONE THANKS HYUNDAI FOR ITS SUPPORT
HYUNDAI SEARCHES THE NATION FOR HOTTEST LOVE AFFAIR
HYUNDAI DRIVER CLINCHES NATIONAL PRO RALLY CHAMPIONSHIP
Hyundai Offers San Diego Residents the First Blind Test Drive Through Innovative Marketing Research Effort.
436 Out of 591 Consumers Prefer Hyundai Sonata To Toyota Camry IN FIRST-EVER BLIND TEST DRIVE.
Hyundai Extends Electric Vehicle Testing Program Through 2005; - Hyundai Continues Real-World Test of Electric Vehicles in Honolulu, Hawaii To Refine...
Hyundai Mobility Program Helps Drivers With Special Physical Needs Afford Adaptive Equipment to Make Driving Possible.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters