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HYUNDAI LAUNCHES NEW RETAIL BASED PARTS INVENTORY CONTROL SYSTEM

 HYUNDAI LAUNCHES NEW RETAIL BASED PARTS INVENTORY CONTROL SYSTEM
 FOUNTAIN VALLEY, Calif., June 17 /PRNewswire/ -- Hyundai Motor America today announced a new Retail Based Parts Inventory Control system (RBIC) designed to reduce dealer parts inventory by 50 percent, while at the same time improving Customer Satisfaction Index in the parts arena.
 "The Hyundai system does not require any additional computer equipment other than current Reynolds & Reynolds or ADP communications equipment and inventory control system," said Frank Ferrara, director of parts at Hyundai Motor America.
 At the heart of the system is Hyundai's belief that dealers should stock only those parts which sell on a regular basis. Dealerships tend to stock parts on hunches or in anticipation of future sales. Hyundai's research has discovered that these hunches lead to overstock and eventually to obsolescence.
 The RBIC system reviews a dealer's weekly stock order two days prior to processing and makes recommendations for adding or deleting parts to the order based on the dealership's sales history and the national sales activity for specific parts. Hyundai's national sales history can help dealers to anticipate future demand while minimizing the danger of excess inventory.
 Hyundai has provided dealers with an added incentive -- no charge for emergency orders, if they meet the basic RBIC requirements. Dealers who transmit sales and stock data in 10 out of 12 weeks and stock 80 percent of the recommended parts, will receive a full refund of the usual 15 percent handling charge for emergency orders.
 "Hyundai's philosophy is simple -- if a part is not recommended for dealer stock then the dealer should not be penalized for ordering it on an emergency basis," said Rod Hayden, executive vice president and chief operating officer of Hyundai Motor America.
 The Retail Based Inventory Control system is currently installed at 37 dealerships with 113 more scheduled to be installed by year-end and the balance by the end of 1993. RBIC is another in a series of improvements designed to enhance the Customer Satisfaction Index and boost dealer profitability.
 -0- 6/17/92
 /CONTACT: Debbie Douglas of Hyundai, 714-965-3856/ CO: Hyundai Motor America ST: California IN: AUT SU: PDT


AL -- LA007 -- 1123 06/17/92 13:41 EDT
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Publication:PR Newswire
Date:Jun 17, 1992
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