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HYUNDAI EXTENDS FREE MAINTENANCE PROGRAM FOR 1993 DUE TO POPULAR DEMAND

 HYUNDAI EXTENDS FREE MAINTENANCE PROGRAM FOR 1993
 DUE TO POPULAR DEMAND
 FOUNTAIN VALLEY, Calif., Sept. 8 /PRNewswire/ -- Hyundai Motor America today announced that the successful ValueCare Ownership program will be extended for the 1993 model year, covering the entire Hyundai line-up.
 "It is with great pleasure I announce the continuation of the ValueCare program which consists of two years or 24,000 miles in addition to the normal three-year or 36,000-mile bumper-to-bumper and five-year, 60,000 powertrain warranties," said D.O. Chung, president of Hyundai Motor America.
 Normal scheduled maintenance service, including tire rotation, is given at 7,500, 15,000, and 22,500 mile intervals. This alone, results in consumer savings in scheduled maintenance costs normally incurred at a dealership and serves as an incentive for customers to maintain their vehicles in top operating condition.
 Marketing research indicated that ValueCare captured the attention of those cross-shopping Hyundai vehicles:
 1. Among people aware of ValueCare, purchase consideration was 15 percent higher than those who weren't aware;
 2. Improvements in image enhancement was shown in terms of customer confidence and corporate commitment;
 3. Warranty coverage and free maintenance were top purchase incentives for buying a Hyundai; and
 4. An overwhelming Hyundai dealer response.
 "This shows commitment to the product and loyalty to the consumers. Hyundai is confident the vehicles will increase in value, now and in the future, since the maintenance is virtually free," said Rod Hayden, executive vice president and chief operating officer.
 Hyundai products for 1993 include the Excel, a popular subcompact economy car; the youthful, fun-to-drive Scoupe and new for 1993, the Scoupe Turbo; the stylish subcompact Elantra and Hyundai's largest car, the mid-size Sonata. To date, more than 70,000 cars have been sold nationwide.
 All 1993 Hyundai automobiles are available at 500 dealers coast- to-coast.
 -0- 9/8/92
 /CONTACT: Debbie Douglas of Hyundai Motor America, 714-965-3856/ CO: Hyundai Motor America ST: California IN: AUT SU:


JB-JL -- LA027 -- 7079 09/08/92 14:35 EDT
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Publication:PR Newswire
Date:Sep 8, 1992
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