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HUGHES MARKETS ANNOUNCES 5 PERCENT DISCOUNT FOR SENIOR CITIZENS WITH NEW 'PREMIER SENIOR DISCOUNT' PROGRAM

 HUGHES MARKETS ANNOUNCES 5 PERCENT DISCOUNT FOR SENIOR CITIZENS
 WITH NEW 'PREMIER SENIOR DISCOUNT' PROGRAM
 Grocery Chain Announces Across-the-Board Savings for Seniors
 LOS ANGELES, Sept. 28 /PRNewswire/ -- Hughes Markets Inc. today announced the "Premier Senior Discount" program, which is believed to be the first-ever across-the-board supermarket discount for senior citizens. The "Premier Senior Discount" will be available immediately to seniors ages 65 and over at all 52 Hughes Markets in Southern California. The program, which will be officially launched via a television advertising campaign on Sept. 30, excludes advertised specials, alcoholic beverages, tobacco products, postage stamps, items purchased with coupons and certain dairy items that cannot be discounted, according to law.
 "Multiplied by 52 weeks, the 5 percent savings seniors receive through the 'Premier Senior Discount' program adds up to nearly 2 1/2 weeks of free groceries each year," commented Roger Hughes, chairman of the board.
 To participate in the "Premier Senior Discount" program, seniors need only apply for a Hughes Markets Premier Check Out Card (if they don't already have one) -- any person age 65 and up receives a special card, making them eligible for the discount. Seniors will give the Premier card to the checker before the groceries are scanned and all eligible items will be automatically discounted.
 "The 'Premier Senior Discount' is in keeping with a tradition of applying innovative ideas to old-fashioned ideals. Hughes takes pride in providing these special savings for seniors as well as the highest quality and freshest products available," Hughes continued.
 While the new "Premier Senior Discount" is the only program of its kind available at any supermarket chain in Southern California, catering to seniors is not new to Hughes. For years, many Hughes stores have been providing seniors with extra amenities such as motorized grocery carts.
 "Hughes recognizes that senior citizens make up a large portion of our customer base. Further, many seniors are on fixed incomes and, especially these days, money is often tight. The 'Premier Senior Discount' is our way of making life a little easier and saying 'thank you' to the many seniors who have long been customers of Hughes Markets," continued Hughes.
 Hughes Markets Inc. is one of the largest privately held supermarket companies in Southern California. With annual sales of more than $1 billion and 52 stores throughout Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties, Hughes employs more than 5,000 people.
 -0- 9/28/92
 /CONTACT: Jennifer Morgan or Lynne Doll of Rogers & Associates, 310-552-6922, for Hughes Markets/ CO: Hughes Markets Inc. ST: California IN: REA SU:


BP-AL -- LA005 -- 3911 09/28/92 11:02 EDT
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Publication:PR Newswire
Date:Sep 28, 1992
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