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HUGE RUSSIAN TV NETWORK SIGNS U.S. REP; OPENS 280-MILLION-VIEWER AD FRONTIER

 HUGE RUSSIAN TV NETWORK SIGNS U.S. REP;
 OPENS 280-MILLION-VIEWER AD FRONTIER
 SAN RAFAEL, Calif., July 16 /PRNewswire/ -- Ostankino, the giant Russian broadcasting system that covers virtually all of the Commonwealth of Independent States (CIS) -- the former Soviet Union -- has signed an agreement naming Appletree International of San Rafael as its worldwide advertising sales representative and U.S. co-production partner. The historic contract was announced today by Appletree's CEO Chet Holmes and president of the company Sam Hollis.
 With Ostankino's Appletree pact Russia's network launches a worldwide marketing campaign through which it aims to bring in revenues that will help make the formerly state-controlled, now autonomous broadcasting system profitable. The way was cleared in recent weeks by the initiation of President Boris N. Yeltsin's government's massive national economic reform package which includes privatization of the giant network. "This opens up a market of 300 million viewers to advertising -- the world's largest untapped media market," Holmes declared. "To get an idea of its size, you'd have to imagine all the American networks combined," he added.
 Ostankino broadcasts via satellite system to 98 percent of former U.S.S.R. territory, including the CIS and the Baltic republics. Ostankino estimated its audience potential at 280 million people, via the 100 million television sets in its reach.
 With its Appletree agreement, Ostankino -- which covers the Olympics and many other global events -- plans to promote its international status with greater energy than in the past. "Ostankino is the largest network of any nation in the developed world. We have entered the global free market now," Valentin Lazutkin, Ostankino's director (and the architect of its post-Soviet, free market restructuring), said from Moscow. "This offers a great new audience to American advertisers," Lazutkin added.
 As part of the negotiations, Lazutkin also signed a separate agreement to be a major sponsor of Opportunity Moscow '92 International Business Conference, scheduled for Oct. 1-3 at the Palace of Congresses in the Kremlin. The conference will bring thousands of American and CIS business executives and enterprise managers together to promote joint ventures. Ostankino's live coverage of the event is an important part of its American business marketing
campaign, said Lazutkin. Ostankino is offering American business participants deeply discounted CIS-wide advertising during the conference.
 Anna Hollis, Appletree's Russian-born executive vice president, who negotiated detailed terms of the agreement with Lazutkin over the past two months in Moscow, said that Appletree also will be co-producing programs for Russian television under the contract. "Ostankino is enthusiastic about much of American-style television," she said, "but they also are conservative with regard to some types of commercial programming that might appear contrary to Russian traditions and tastes. Our representation of Ostankino in the programming area, therefore, will be sensitive to those sensibilities," she added.
 Ostankino's top-rated programs include the 9 O'Clock News, watched in 50 million homes nightly; Walt Disney Presents; VID Presents, a show produced by one of Russia's largest studios; and the recently acquired series of Jacques Cousteau specials. Appletree represents Ostankino worldwide through representative offices in the United States, Western Europe and Moscow.
 -0- 7/16/92
 /CONTACT: Sam H. Hollis, Jr., Alan Frischer or Umberto Tosi, all of Appletree International, 415-491-2333/ CO: Appletree International; Ostankino ST: California IN: ADV SU: CON


MC-RM -- SF007a -- 9967 07/16/92 16:43 EDT
 a9968 d.6.kr f bc-ICI-money-market-fund
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Date:Jul 16, 1992
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