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HR's Herd-thinner Has Your Pop Quiz Ready, but Maybe He's Only Fad Surfing.


Remember the dreaded pop quiz? Merriam Webster's 10th Collegiate says the label -- born in the sixties -- identifies "an unscheduled or unannounced quiz." Eroder of the cherished grade-point average, it remains to this day a land mine in the path of the unor the under-prepared.

Of course we are all our of school now, except perhaps for our colleagues in crisis communication, where every day can be a school day. But what if some HR herd-thinner were to sell the boss on pop quizzes for corporate communicators "just to see where our strengths lie"? How would you fare? Let's find out...strictly for grins:

Books and papers away, now. Answer the following in as much detail as you can.

1) Identify and correct the grammatical sin in this July 3 Boston Globe sentence: "Walking by one evening, the lights had been left on in... the conference room.

2) Will you edit this sentence from Natural Living Today (May/June 2000)? If so, state why: "Warning: Both echinacea echinacea (ĕk'ənā`shēə), popular herbal remedy, or botanical, believed to benefit the immune system. It is used especially to alleviate common colds and the flu, but several controlled studies using it as a cold medicine have  and goldenseal goldenseal

Perennial herb (Hydrastis canadensis) native to woods of the eastern U.S. Its rootstocks have medicinal properties. The plant has a single greenish-white flower, the sepals of which fall as they open. The fruits grow in clusters of small red berries.
 are considered relatively safe, however echinacea may be contraindicated (in certain cases)...."

3) Andrew Ferguson's June 5 essay in Time magazine visited the question of President Clinton's being "ethical enough to be an Arkansas lawyer?" Ferguson wrote that Clinton's defenders will argue "that his long years of 'public service' mitigate against punishment...." Will you challenge anything?

4) Finally, in his USA TODAY story (June 8), Jerry Potter said of physician/golfer Trey Holland, "Holland worked his way through.. ,Wabash College and then studied medicine at the University of Indiana." Any edit?

What you shoulda/mighta said appears here:

* For those with a few unclaimed shekels left in the 2001 budget pool, be aware that Houghton Mifflin plans a September launch for the 4th edition of its flagship American Heritage Dictionary of the English Language. Like its forebears, AHD AHD Ahead
AHD American Heritage Dictionary
AHD Australian Height Datum
AHD Arrowhead
AHD Airhead
AHD Academic Honors Diploma
AHD Alveolar Hydatid Disease
AHD Advanced Help Desk
AHD Atherosclerotic Heart Disease
4 will feature writer-friendly Usage Notes -- updated, of course - based on observations made on surveys that are sent periodically to its 150+ member Usage Panel of experts. Price etc. will be covered in CW when our review copy comes.

Already set to help you control your spin is the Y2K See Y2K problem and Y2K compliant.

Y2K - Year 2000
 CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 arrangement of Webster's 3rd New International Dictionary (unabridged) for Macintosh and Windows, the oldest and most comprehensive of major U.S. dictionaries. For U.S. $69.95, this potent disc offers 472,000 words plus 140,000 etymologies; it's rooted in the 1993 supplement to the original 1961 print edition. Add a fast and no-cost link to M-W's annually revised 10th Collegiate via the Web, and this is one powerful streaming resource for working writers. A CD/Print bundle is soon due out for about U.S. $150.

* Pop quiz answers: 1) Participial phrase Walking by one evening does not logically attach to the lights, which is the subject of the main clause. It is left to dangle. Fix by making the main clause say (Someone) noticed that the lights had been left on. 2) When the clauses of a compound sentence are internally punctuated, or when conjunctive adverb however appears, a semicolon semicolon: see punctuation.


In programming, the semicolon (;) is often used to separate various elements of an expression. For example, in the C statement for (x=0; x<10; x++)
 between the clauses usually makes things clearer for the reader. Here, let the semicolon follow safe. 3) Be curious about those semi-soundalike words like mitigate, recalling that it is all right to grope your dictionary. Mitigate means "To make or become milder, less severe, less rigorous, or less painful; moderate." (Webster's New World College Dict., 4th ed.) Ferguson wants militate mil·i·tate  
intr.v. mil·i·tat·ed, mil·i·tat·ing, mil·i·tates
To have force or influence; bring about an effect or a change: "All these factors militated to a different targeting priority" 
. It means to have weight or effect against. 4) CW correspondent and IU alum Bill Brooks howls from Indianapolis, "WRONG! Indiana University! Potter, you could look it up." Gotta jot that down -- look it up....

Scoring: More than one miscue mis·cue  
n.
1. Games A stroke in billiards that misses or just brushes the ball because of a slip of the cue.

2. A mistake.

intr.v. mis·cued, mis·cu·ing, mis·cues
1.
, here comes the herd-thinner.

* ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 and Arizona State U. p.r. director Wilma Mathews was browsing an online horoscope for Capricoms a while ago and was unimpressed by this summary line: "It might also be a good idea to get an objectionable third party's view of the situation. Mathews will nor do that, trust me. But her snippet calls to mind a wire service sentence I once read: "He was charged with negligible homicide." Look it up.

* IABC's Kathleen Much had to help a San Jose Mercury columnist change a linguistic tire in a story about employee training in India. Much wrote as follows: "I wish you had corrected the Indian customer service trainer's teaching that 'George Washington's wife was born Martha Dandridge Custis.' (8 May 2000). She was born Martha Dandridge; Custis was her first husband's surname." Another zinger zing·er  
n. Informal
1. A witty, often caustic remark.

2. A sudden shock, revelation, or turn of events.

Noun 1.
. Thanks, KM.

* Our thanks also to American Speech (Spring 2000), journal of the American Dialect Society The American Dialect Society, founded in 1889, is a learned society "dedicated to the study of the English language in North America, and of other languages, or dialects of other languages, influencing it or influenced by it. , for these emerging terms: blabbermouthpiece -- n an indiscreet in·dis·creet  
adj.
Lacking discretion; injudicious: an indiscreet remark.



in
 public relations spokesperson; bungee jumper -- n (among medical workers) a patient who pulls out his or her catheter tube; fad surfing -- n corporate management practice closely following new fashions and trends in management styles as devised by consultants.

Alden Wood, APR APR

See: Annual Percentage Rate
, lecturer on editorial procedures at Simmons College, Boston, Mass., writes and lectures on language usage. He is a retired insurance industry vice president of advertising and public relations.
COPYRIGHT 2000 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Wood, Alden
Publication:Communication World
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2000
Words:842
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