HPshopping.com Ranks Among Top 10 Sites in Customer Service; Online Customer Service Study by the e-tailing group Finds hpshopping.com a Leader in Its Category.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Feb. 14, 2003 HP's (NYSE NYSE See: New York Stock Exchange :HPQ HPQ Hewlett-Packard Corporation (NYSE) HPQ High Priority Queue ) online consumer store, hpshopping.com, was named one of the top business-to-consumer e-commerce sites for online customer service in the 5th Annual e-tailing group Mystery Shopping Mystery shopping is a tool used by market research companies to measure quality of retail service. These companies send mystery shoppers to 'act' as shoppers in return for some combination of cash, store credit, purchase discounts, or reimbursement for the goods or services Study. The study, conducted in the fourth quarter of 2002 during the holiday selling period, identified the top 10 e-commerce sites based upon anonymous shopping trips at 100 sites in 15 categories, from computers to apparel to toys. Each year, the e-tailing group, a Chicago-based e-commerce consultancy providing strategic and merchandising solutions to online merchants, replicates a typical online shopping experience in an effort to inform consumers and the industry about the best shopping sites. The Mystery Shopping Study evaluates 100 sites for excellence in customer service, ease of navigation, site download speeds, post-order correspondence and order fulfillment. "We are pleased to be recognized by the e-tailing group for providing an excellent customer experience," said Pete Appl, general manager, hpshopping.com. "A customer's shopping experience has always been the top priority at hpshopping.com and we will continue to provide our customers with the best possible online retail environment." HPshopping.com was selected as one of the top 10 sites and a leader in its category by exceeding the study's requirements and excelling in two additional areas. HPshopping.com demonstrated excellence in building relationships with customers through follow-up shipping confirmation e-mails and also strategically increasing average order size with personalized recommendations of products based upon orders placed. Also named among the top 10 sites were ashford.com, CDNOW, CDW CDW - data warehouse , Cooking.com, HSN HSN Home Shopping Network HSN High Speed Network HSN Hereditary Sensory Neuropathy HSN Highly Saturated Nitrile HSN Healthy Schools Network, Inc. HSN Hopping Sequence Number HSN Historical Sample of the Netherlands HSN Haiti Support Network , Lands' End, Musicians Friend, Office Depot and Wal-Mart.com. "B2C e-commerce B2C e-commerce The conducting of commerce by companies, government agencies, and institutions with consumers over the Internet. Amazon.com is typical of a company engaged in B2C e-commerce. sites and their offerings are continuously improving, which works to the consumers' benefit. For the sites, it means stronger and more fierce competition," said Lauren Freedman, president, the e-tailing group. "Selecting this year's top 10 customer service sites meant meeting strict standards that we consider essential to any online shopping experience. We are diligent in our decision-making and rigorous in establishing the relevant criteria. We particularly compliment hpshopping.com as they have truly delivered with their overall pre- and post-shopping experience." HPshopping.com (http://www.hpshopping.com), headquartered in Sunnyvale, Calif., was incorporated in May 1999 as a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of HP. About HP HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. on May 3, 2002. More information about HP is available at http://www.hp.com. |
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