HP Showcases Digital Publishing Portfolio at Drupa 2004.

Business Editors/High-Tech Writers

Drupa 2004

Stand 4C23, Hall 4

DUSSELDORF, Germany--(BUSINESS WIRE)--May 7, 2004

Color Imaging and Printing Solutions, Enhanced Lines

of Digital Presses and Large-Format Printers for

Graphic Arts Industry Among Those on Display

Showcasing its leadership in digital publishing at the graphic arts industry's preeminent tradeshow here, HP (NYSE:HPQ)(Nasdaq:HPQ) is demonstrating its entire portfolio of color imaging and printing solutions for the industry, including enhanced lines of digital presses and large-format printers, along with products and workflow solutions from dozens of partner companies.

The experience at HP Stand 4C23 in Hall 4 illustrates the advantages of HP's digital solutions for creating effective customer communications -- from strategy and design to accurate color proofing and exceptional full-color collateral, printed fast and on-demand. Visitors during the show's two-week run will see dynamic demonstrations of how HP is helping companies all over the world grow their businesses and become more profitable.

Transforming the digital print production experience with HP Indigo presses

For medium- to large-size commercial printers that want to take advantage of the significant opportunities in digital printing, HP offers a complete line of digital publishing products to produce personalized, real-time targeted marketing materials. Its new seven-color HP Indigo press 5000 (expected to be available late 2004, early 2005, depending on the region) is designed for increased volumes and cost-effective color printing productivity. This press, along with the new, competitively priced HP Indigo press 3050, is being added to the company's existing line, which includes the HP Indigo press w3200 and the entry-level HP Indigo press 1000.

Also a part of the Indigo line is HP's industrial digital presses, which include the HP Indigo press ws2000, the HP Indigo press ws4000 and the HP Indigo press s2000. The HP Indigo press ws4000 is the world's most successful digital label press and the HP Indigo press s2000 provides a digital option for screen printers.

All of HP's Series II presses, which include the HP Indigo press 5000, the HP Indigo press 3050, the HP Indigo press w3200 and the HP Indigo press ws4000, are PANTONE(R)-licensed. A critical offering to the graphic arts community, this capability ensures color consistency with more than 1,144 PANTONE colors and matching of corporate brand colors.

Better business development

Helping commercial printers create new business opportunities to drive print volume across the value chain of the digital publishing industry, HP now offers a business development program of customized consulting, training and support services. For the first time, HP customers will be able to enroll in a mix of virtual and face-to-face classes, ranging from "traditional" printing and imaging processes for newcomers, to in-depth courses on how to sell digital print and how to build a digital printing business plan. Individual consulting also is available for customers who complete a personalized needs assessment.

In addition, HP offers a "welcome kit," a comprehensive package of digital publishing startup tools, for customers who own the HP Indigo press 3050 or HP Indigo press ws4000 products. The kit includes publishing templates, print samples, subscription services, partner and solutions information, and a supplies ordering and tracking system, among other tools. More information on regional course availability and services and a downloadable welcome kit are available at www.hp.com/go/myhpindigo.

HP, through its financing subsidiary, HP Financial Services, offers commercial printers the financial services they need to acquire and manage the latest digital printing solutions they need to grow.

Comprehensive solutions that deliver consistent results fast and at affordable prices

The HP Designjet 30 and HP Designjet 130 series are six-ink color graphics printers for design, proofing and photography, delivering true-to-life photo quality with resolution of up to 2,400 dots per inch and four picoliter ink drop size for sharp details. Using HP inks and media -- HP Premium Plus Photo and Proofing Gloss and HP 85 ink cartridges -- the printers provide creative professionals with affordable, convenient, photo-quality prints that resist fading for approximately 70 years.(1)

Also ideal for simplifying the creative process, the HP Color LaserJet 9500 printer produces a wide range of promotional materials with excellent image quality and consistency at top speeds of 24 pages per minute (ppm) (A4) in both color and monochrome.

Copier-based multi-function products feature HP's leading network manageability

The HP 9085mfp offers high-volume printing and copying combined with reliability and versatility while reducing operation costs. For greater production capacity with the possibility of variable data printing, the HP 9085mfp has an output speed of 85 ppm and is built for production levels up to 750,000 pages per month.

Designed for production color printing and copying locations in medium- and large-size businesses, central reprographics departments, quick-printers and copy shops, the HP Color 9850mfp delivers color quality and performance at a highly competitive cost. HP's first high-speed color printer, the unit prints and copies up to 50 pages per minute reliably and easily.

Expanded large-format supplies portfolio -- new display graphics media, enhanced site

Advancing the display graphics market, HP has created innovative media designed for brilliant output and versatile use. HP's new inkjet media makes the process of creating display graphics more efficient, driving down costs and helping businesses increase graphics production.

The new additions to HP's already expansive portfolio include the groundbreaking HP Two-view Cling UV media, HP Instant-dry Indoor Banner Gloss, HP Universal Instant-dry Photo Gloss and Semi-Gloss media, and HP Premium Plus line of media. Drawing from a wealth of expertise in the graphics display market, HP conducts extensive research and testing to achieve the highest levels of quality, reliability and ease of use with its wide variety of substrates and media.

As HP's portfolio of large-format media and supplies continues to grow, HP has enhanced its HP Designjet Supplies Center Web site to help customers learn how to use the new media as well as determine new business opportunities with existing supplies. To improve the overall customer experience, HP has added a number of online tools, including a new lamination compatibility reference tool, as well as a new "look and feel." The HP Supplies Center Web site is available at www.designjet.hp.com/supplies.

HP partner offerings show benefits of real-time targeted marketing

With more than 40 partners, many demonstrations of unique front-end Web-based or database-driven applications are being held showing the reality of real-time targeted marketing and the benefits of digital workflow and printing.

For example, Specialty Printing Systems (SPS) licenses HP's thermal inkjet technology to original equipment manufacturers for cheaper, cleaner and easier-to-use industrial printing solutions in such diverse applications as mail printing, mail postage, package coding, point of sale, tag and label, and ID/CD/DVD printing. SPS works alongside OEM partners to provide low-cost, reliable, industrial printing solutions using eye-catching spot color inks for personalization, UV/IR inks for security printing and rich black inks for text, barcodes, marking and coding.

Scheduled press events for journalists and analysts

-- Press conference -- May 7, 5 p.m. CET, HP Stand 4C23 in Hall 4

-- Technology roundtables -- May 8, 10, 11 and 12, 10 a.m.-11

a.m. CET

More information about HP's presence at Drupa, including an alliance with Quark, is available at www.hpdrupa.com.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the last four fiscal quarters, HP revenue totaled $74.7 billion. More information about HP is available at www.hp.com.

(1) Preliminary results from tests conducted by Wilhelm Imaging Research, Inc. indicate that prints made with HP 85 dye color ink supplies, HP 84 dye black ink supplies and HP Premium Plus Photo and Proofing Gloss paper may be displayed indoors under glass for approximately 70 years before noticeable fading and staining will occur. According to Wilhelm Imaging Research (see www.wilhelm-research.com for other details). Display Permanence Ratings are based on accelerated light stability tests conducted at 35 klux with glass-filtered cool white fluorescent illumination with the sample plane air temperature maintained at 24 C and 60% relative humidity. Data were extrapolated to display conditions of 450 lux for 12 hours per day using the Wilhelm Imaging Research, Inc. "Visually-Weighted Endpoint Criteria Set v3.0" and represent the years of display for easily noticeable fading, changes in color balance, and/or staining to occur.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Quarterly Report on Form 10-Q for the period ended Jan. 31, 2004, and HP's other Securities and Exchange Commission reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.

The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.