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HP Reinforces Small-Business Leadership With Price Cuts to its HP Brio PC Line; Latest Drops are Continuation of Company's Aggressive Price Push in Small-business PC Market.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--Nov. 3, 1997-- Hewlett-Packard Company today announced list price cuts to its HP Brio The HP Brio is a computer line made by Hewlett-Packard.

Models: (X is a variable for models 71-85)
  • HP Brio 71xx
  • HP Brio 80xx
  • HP Brio 81xx
  • HP Brio 82xx
  • HP Brio 83xx
  • HP Brio 84xx
  • HP Brio 85xx
  • HP Brio ba200
  • HP Brio ba210
 small-business PC line, reinforcing its leadership in the small-business PC market. The price cuts, of up to $90, are part of the company's drive to make quality computing more affordable to small businesses. The new prices are effective immediately.

The list price of an HP Brio 8017 Business Model minitower min·i·tow·er  
n.
A computer cabinet that is about half the height of a cabinet that houses a tower computer.
 PC with 233MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  Intel Pentium(R) processor with MMX (MultiMedia EXtensions) A set of 57 additional instructions built into the Pentium MMX chip for improved multimedia and modem performance by performing mathematical operations on multiple sets of data at the same time (see SIMD). (TM) technology, 3.2GB hard drive, 32MB RAM, 256KB cache -- was dropped by more than 6 percent and is expected to bring the estimated street price down to as low as $1,343 from the current estimated street price of $1,433.

Prices for the complete line of HP Brio small-business PCs start at $999 (U.S. estimated street price) for an entry-level Business Model, at $1,146 for Advanced Business Models with CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable.  and audio and at $1,361 for Advanced Business Communication Models with extensive communications features, including shared Internet access See how to access the Internet.  and remote backup capabilities. All have the extensive support needed by small businesses that do not have an internal management information system (MIS) staff.

ABOUT HP

HP is the official information-technology hardware and maintenance supplier to the 1998 World Cup soccer tournament.

Hewlett-Packard Company is a leading global provider of computing, Internet and intranet solutions, services, communications products and measurement solutions, all of which are recognized for excellence in quality and support. HP has 120,500 employees and had revenue of $38.4 billion in its 1996 fiscal year.

Information about HP and its products can be found on the World Wide Web at http://www.hp.com or users can go directly to HP Brio information at http://www.hp.com/go/brio or HP's small business Web resource center at http://www.hp.com/go/smallbiz . -0-

Note to Editors: Pentium is a U.S. registered trademark of Intel Corp. MMX is a U.S. trademark of Intel Corp.

CONTACT: Hewlett-Packard Company

Larry Sennett, 408/553-2916

larry_sennett@hp.com

or

Copithorne & Bellows for HP

Jill Harakuni, 408/343-5774

jill.harakuni@cbpr.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 3, 1997
Words:357
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