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HP LaserJet Printers -- One of the Computer Industry's Greatest Success Stories -- Reach 15-Year Milestone.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--May 10, 1999--

35 Million Units Later, HP LaserJet LaserJet is the brand name used by the American computer company Hewlett-Packard (HP) for their line of dry electrophotographic (DEP) laser printers. Technology
HP LaserJets employ electro-photographic laser marking engines sourced from the Japanese company Canon.
 Printers Continue to

Influence the Computer Industry with Technology and Innovation

Hewlett-Packard Company today announced the 15th anniversary of the HP LaserJet printer. Since their introduction in 1984, HP LaserJet printers have garnered unprecedented brand loyalty with more than 35 million units sold worldwide. Industry pundits have labeled the HP LaserJet printer as one of the great computer-industry successes.

"Many technology companies and products have come and gone over the past 15 years," said Edward B. Roberts Edward B. Roberts is an American technology writer and academic figure, and a high-tech entrepreneur and investor. His Entrepreneurs in High-Technology: Lessons from MIT and Beyond , professor of Management of Technology at MIT MIT - Massachusetts Institute of Technology . "Considering HP's accomplishments in a fiercely competitive environment, one can argue that the HP LaserJet printer is one of the greatest business successes in the history of the high-tech revolution."

Launching the desktop-laser-printer revolution, the original HP LaserJet printer offered a fast, quiet alternative to the dot-matrix and daisywheel printers (printer) daisywheel printer - A kind of impact printer where the characters are arranged on the ends of the spokes of a wheel (resembling the petals on a daisy).

The wheel (usually made of plastic) is rotated to select the character to print and then an electrically
 of the time. Laser technology and HP's Printer Control Language (PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts. ) also offered superior print quality.

"Few computer products can claim the sustained market share enjoyed by HP LaserJet printers," said Bob Fennell, director and principal printer-market analyst for Dataquest. "HP leads in every printer category in which they compete."

"Our customers equate e·quate  
v. e·quat·ed, e·quat·ing, e·quates

v.tr.
1. To make equal or equivalent.

2. To reduce to a standard or an average; equalize.

3.
 the HP LaserJet brand with quality, reliability and innovation," said Carolyn Ticknor, president and chief executive officer of HP's LaserJet Imaging Systems. "We are especially proud of our innovations in the area of network printing. With over 10 million printers connected to networks HP has developed expertise that is not easily matched."

In addition to HP's long list of network printing innovations, the following list highlights some industry firsts of the HP LaserJet printer: -0-

--   first desktop laser printer;
--   first dual-tray laser printer;
--   first personal laser printer priced less than $1,000;
--   first LAN network printer;
--   first laser printer with infrared technology;
--   first printer capable of printing multiple original prints
     (mopies);
--   first mass-market all-in-one laser device;
--   first color laser printers with auto duplexing; and
--   first 1,200-dpi personal laser printer.

     The following list highlights HP printer-technology innovations:

--   HP Resolution Enhancement technology (REt);
--   PCL 5 and PCL 6;
--   Modular I/O (MIO);
--   HP Memory Enhancement technology (MEt);
--   power-save mode;
--   ImageREt 2400;
--   HP UltraPrecise toner;
--   HP FastRes 1200; and
--   HP JetSend technology.


-0-

About HP

Hewlett-Packard Company -- a leading global provider of computing computing - computer  and imaging solutions and services for business and home -- is focused on capitalizing on the opportunities of the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous

pro·lif·er·a·tion
n.
 of electronic services. HP had computer-related revenue of $39.5 billion in its 1998 fiscal year.

HP plans to launch a new company ("NewCo") consisting of its industry-leading test-and-measurement, components, chemical-analysis and medical businesses. These businesses represented $7.6 billion of HP's total revenue in fiscal 1998. With leading positions in multiple market segments, this technology-based company will focus on high-growth opportunities such as communications and life sciences.

HP has 122,800 employees worldwide and had total revenue of $47.1 billion in its 1998 fiscal year. Information about HP, its products and the company's Year 2000 program can be found on the World Wide Web at http://www.hp.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 10, 1999
Words:515
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