HP Introduces its Lowest-Priced Color Home Printer; Printer Expected to Sell for $199.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Aug. 12, 1996--Hewlett- Packard Company today introduced the lowest-priced color home printer it has ever offered -- the HP DeskJet DeskJet is a brand name for inkjet printers manufactured by Hewlett-Packard Company. These printers range from small domestic to large industrial models, although the largest models in the range have generally been dubbed DesignJet. 400 printer, which replaces the DeskJet 600 and 600C printers. The DeskJet 400 printer, which is expected to sell for $199, offers home consumers color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). , high print quality and HP reliability. The introduction of the DeskJet 400 printer is part of HP's strategy to extend its leadership in the fast-growing, low-end home printer market. The new printer is designed for price-sensitive customers, including first-time printer buyers and students who want a printer primarily for their own personal use. The printer is ideal for families who own dot-matrix printers dot-matrix printer An impact printer that prints text and graphic images by hammering the ends of pins against an ink ribbon. This produces characters or images made up of a matrix, or pattern, of dots. or other outdated technology and are considering upgrading to inkjet printers. "Two years ago, a printer of this quality would have cost more than twice as much," said Michelle Hamilton Michelle Hamilton (born Roxanna Platt on 20 December 1948 in Elmira, New York) was Playboy magazine's Playmate of the Month for its March 1968 issue. Her centerfold was photographed by William Figge and Ed DeLong. Roxanna's father was killed in the Korean War. , product manager of HP Home Printers. "Now, for less than $200, the DeskJet 400 printer puts HP quality and the excitement of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color printing within reach of almost every family buying a computer." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. LINK Resources, a New York-based market-research firm, 35 percent of U.S. homes own a personal computer, and, by 1999, that percentage is expected to increase to more than 50 percent. LINK research indicates that home PC buyers are motivated by price and value, ease of use, reliability, service and brand awareness -- all of which are strengths of the DeskJet 400 printer. The DeskJet 400 printer offers high-quality, 600 x 300 dots-per-inch (dpi) black printing, HP's Resolution Enhancement technology
Resolution enhancement technology (RET) is a form of image processing technology used to manipulate dot characteristics popular among laser printer and inkjet printer (REt) for crisp text and smooth edges and 300 x 300-dpi color printing. The printer produces personal budgets, letters, school reports and other documents efficiently at 3 pages per minute. The DeskJet 400 printer also makes adding color to projects a "snap." Customers simply snap out the black cartridge and snap in the color cartridge. The HP Color Kit is bundled with the printer. The Color Kit includes the color cartridge and a cartridge storage container, which caps the cartridge much like the cap on a ball point pen and prevents it from drying out. The DeskJet 400 printer also features HP's exclusive ColorSmart technology, which eliminates the guesswork and produces vibrant colors automatically. The DeskJet 400 printer is compact and easy to use. It is roughly the size of a shoe box and features a paper tray that folds up neatly when not in use, so the printer fits into most any space in the home. The printer setup involves a single step, which enables customers to begin printing just minutes after opening the box. HP's Printer Toolbox See toolkit and toolbar. software gives customers immediate on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. feedback, such as "out of paper," and provides step-by-step instructions to solve common printing problems and for performing certain tasks such as printing envelopes. The DeskJet 400 printer offers simple and complete Windows printing, including faster return to application and advanced features such as multiple-copy printing. The DeskJet 400 printer is plug-and-play-ready for Windows 95 and is Windows 3.1 compatible. The printer includes a 50-sheet paper tray for automatic feeding, while a manual feed path provides expanded versatility for printing labels, post cards, standard-sized envelopes and non-standard paper sizes for almost any home printing project. The printer comes with a limited one-year warranty. Like all HP DeskJet home printers, the new printer consumes approximately 80 percent less energy than a typical dot-matrix printer and has earned the U.S. Environmental Protection Agency's Energy Star designation Designations of stars (and other celestial bodies) are done by the International Astronomical Union (IAU). Many of the star names in use today were inherited from the time before the IAU existed. for low power consumption. HP is the world's leading supplier of hardcopy products that set the standard for technology, performance and reliability. HP's market-leading products include LaserJet and DeskJet printers, DesignJet large-format printers and plotters, ScanJet scanners, OfficeJet printer-fax-copier devices, CopyJet color printer-copiers and HP FAX facsimile machines. Hewlett-Packard Company is a leading global manufacturer of computing, communications and measurement products and services recognized for excellence in quality and support. HP has 108,300 employees and had revenue of $31.5 billion in its 1995 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com. -0- NOTE TO EDITORS: Windows is a U.S. registered trademark of Microsoft Corp. Customers can obtain sales information by visiting their nearest HP-authorized retailer, or at http://www.hp.com on the World Wide Web. Please do NOT use editor-contact or corporate telephone numbers for sales information. Information in this release applies specifically to products available in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Product availability and specifications may vary in other markets. If you review this product, your readers will receive the fastest response by mailing their inquiries to Hewlett-Packard Company, Direct Marketing Organization, P.O. Box 58059, MS511L-SJ, Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. 95051-8059. CONTACT: Hewlett-Packard Company Denise Keith, 360/212-3911 e-mail: Denise_Keith@vcd.hp.com or Copithorne & Bellows PR for HP Betsy Higgins Noonen, 408/988-2100 e-mail: Betsy.Noonen@cbpr.com |
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