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HP Introduces Photo-Quality Inkjet Printer with Photo Cartridge for $299.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--March 3, 1997-- Hewlett-Packard Company today introduced the HP DeskJet DeskJet is a brand name for inkjet printers manufactured by Hewlett-Packard Company. These printers range from small domestic to large industrial models, although the largest models in the range have generally been dubbed DesignJet.  694C and the HP DeskJet 692C photo-quality printers, complete photo-quality printing Photo quality printing is the ultra high resolution reproduction of digital artwork onto printable materials such as paper, vinyl, film, polyester, etc. Technical process  solutions in one convenient and affordable package. These additions to HP's home printer line, which will replace the popular HP DeskJet 690C and HP DeskJet 693C printers, are expected to start at about $299 -- making them an outstanding value for a family's printing needs.

FUN AND EASY PHOTO PROJECTS

The DeskJet 694C printer comes with the HP Photo Project CD and an HP sample-paper pack. The HP Photo Project CD contains Storm Technology's Easy Photo, Corel's Print House and PrintPak's Awesome Iron-Ons software. Additionally, both the DeskJet 694C and the DeskJet 692C printers include an HP Photo Cartridge for photo-quality printing and a special storage container designed to protect the cartridge when not in use.

Storm Technology's Easy Photo software offers a simple point-and-click program allowing customers to enhance, retouch and organize photos quickly and easily into any document.

Corel's Print House Select 1.1 offers more than 700 different templates as well as photos, fonts and catchy phrases for creating clever cards, customized invitations or personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 calendars.

PrintPak's Awesome Iron-Ons makes it simple and fun to personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 designs for T-shirts, tote bags or other fabric projects.

HP's sample-paper pack includes three sheets of HP Photo Paper for optimal photo printing, one sheet of iron-on transfer paper for creative fabric designs and five sheets of HP Greeting Card Paper with matching envelopes for cards and invitations.

"The introduction of DeskJet 694C printer is yet another example of HP's dedication to offering consumers reliable, affordable and versatile family printers that produce high-quality prints and support a wide variety of creative and practical applications," said Andy Tallian, HP's North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 consumer marketing manager.

The new printers will use HP Photo REt (PHOTO REalistic Technology) A technique in HP inkjet printers that produces a more realistic image by increasing the levels of color. Photo REt III delivers up to 29 drops of ink to each pixel, providing as many as 3,500 different colors per dot.  (Photo Resolution Enhancement technology
Ret is also the abbreviation for the constellation Reticulum.


Resolution enhancement technology (RET) is a form of image processing technology used to manipulate dot characteristics popular among laser printer and inkjet printer
) to produce superior photo-quality results. HP Photo REt technology was first introduced with the DeskJet 690C series printers in October 1996, and has been hailed by leading industry experts for its superior output and photo-quality printing capabilities.

"Beyond any shred of doubt, Hewlett-Packard's new DeskJet 693C is the most impressive inkjet printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy.  ever examined in the CRN CRN Computer Reseller News
CRN Crown
CRN Council for Responsible Nutrition
CRN Crane
CRN Community Recycling Network
CRN Course Reference Number
CRN Center for Responsible Nanotechnology
CRN Cornish (SIL code, UK) 
 Test Center," said Joel Shore, director of product testing at Computer Reseller News. "Its head-turning photographic results were stunning."

The HP DeskJet 692C and DeskJet 694C printers are the first home DeskJet printers to offer a new easy-to-use interactive on-line manual and installation software on CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
. With the HP DeskJet 694C printer, customers can immediately begin printing professional-quality text, vivid color images and producing fun photo projects.

The DeskJet 694C printer will be sold through retail stores, and the DeskJet 692C printer will be sold through resellers. Both printers are easy to set up and use, and print at speeds up to 5 pages-per-minute (ppm) for black and 1.7 ppm for color. In addition, HP's line of DeskJet 690C series printers offers spectacular print quality on a wide variety of media and features continuous-feed banner and double-sided printing.

Samples of HP's special media, HP Photo Paper, iron-on-transfer paper and HP Greeting Card Paper, which produce the best photo-quality results, are included with the purchase of the DeskJet 694C printer. Customers may purchase additional HP Photo Paper for an average selling price The average sales price of goods or commodities. Especially used in the retail sector and technology distribution.  of approximately $11.95 for 20 sheets; HP Banner Paper for about $9.99 for 100 sheets, enough for about 15 5-foot banners; HP Greeting Card Paper, a 20-card and 20-envelope package, for about $7.99; and HP Bright White Paper for about $11.95 for 500 sheets. (All prices are U.S.)

HP is the world's leading supplier of hardcopy products that set the standard for technology, performance and reliability. HP's market-leading products include LaserJet and DeskJet printers, DesignJet large-format printers, ScanJet scanners, OfficeJet printer-fax-copiers and CopyJet color printer-copiers.

Hewlett-Packard Company is a leading global manufacturer of computing, communications and measurement products and services recognized for excellence in quality and support. HP has 112,800 employees and had revenue of $38.4 billion in its 1996 fiscal year.

Information about HP and its products can be found on the World Wide Web at http://www.hp.com.

CONTACTS: Copithorne & Bellows for HP

Betsy Higgins Noonen, 408/988-2100

betsy.noonen@cbpr.com

or

Michele Spring, 408/988-2100

michele.spring@cbpr.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 3, 1997
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